Corporate Strategy
A Resource-based Approach
McGraw-Hill Inc.,US (Publisher)
Published on 1. October 1997
Book
Hardback
220 pages
978-0-07-289543-8 (ISBN)
Description
"Corporate Strategy" is a course whose design has been honed over six years of teaching at the Harvard Business School. It presents a single consistent framework for the analysis of corporate-level strategy. Based on the contemporary research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multibusiness firms. As such, it complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms.
More details
Language
English
Place of publication
New York
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
ISBN-13
978-0-07-289543-8 (9780072895438)
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Schweitzer Classification