The Portable MBA
Published on 1. December 1989
Book
Hardback
404 pages
978-0-471-61997-0 (ISBN)
Description
The text covers the core topics taught in America's top MBA programs. It provides concentrated seminars on everything from accounting to marketing to quantitative techniques, taught by a team assembled from the nation's business schools, including Harvard, Wharton, Columbia, Stanford and MIT. Designed to be the virtual equivalent of the first year in a leading MBA program, this book covers managing people, quantitative tools, managerial economics, accounting, financial management, human resource management, marketing management, information technology, operations and production management and strategic management.
More details
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
Ill.
Dimensions
Height: 84 mm
Width: 60 mm
Weight
936 gr
ISBN-13
978-0-471-61997-0 (9780471619970)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
How to Think Like a Manager: The Art of Managing for the Long Run. THE FOUNDATIONS OF MANAGEMENT. Managing People: The R Factor. Quantitative Tools: Numbers as the Fundamental Language of Business. Managerial Economics: Guidelines for Choices and Decisions. THE FUNCTIONS OF A BUSINESS. Accounting and Management Decision Making. Financial Management: Optimizing the Value of the Firm. Marketing Management: Becoming a Market-Driven Company. Human Resource Management: Competitive Advantage Through People. The Strategic Use of Information Technology. Operations Management: Productivity and Quality Performance. Strategic Management. CONCLUSION. The Role of Business in a Democratic Society. Notes. Index.