Exploring Business
International Edition
Published on 20. February 2009
Book
Mixed media product
400 pages
978-0-13-206316-6 (ISBN)
Description
For Introduction to Business courses.
Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.
Collins is the only Introduction to Business book to teach students the topics of business through an in-depth study of a single company--Nike.
More details
Language
English
Place of publication
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 216 mm
Width: 277 mm
Thickness: 13 mm
Weight
810 gr
ISBN-13
978-0-13-206316-6 (9780132063166)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Exploring Business by Collins TOC
1. THE FOUNDATIONS OF BUSINESS
2. THE CHALLENGES OF STARTING A BUSINESS
3. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
4. MANAGING FOR BUSINESS SUCCESS
5. RECRUITING, MOTIVATING, AND KEEPING QUALITY EMPLOYEES
6. DEVELOPING AND PRODUCING GOODS AND SERVICES
7. MARKETING: PROVIDING VALUE TO CUSTOMERS
8. BUSINESS IN A GLOBAL ENVIRONMENT 9. THE ROLE OF ACCOUNTING IN BUSINESS
10. MANAGING FINANCIAL RESOURCES
11. MANAGING INFORMATION AND TECHNOLOGY
1. THE FOUNDATIONS OF BUSINESS
2. THE CHALLENGES OF STARTING A BUSINESS
3. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY
4. MANAGING FOR BUSINESS SUCCESS
5. RECRUITING, MOTIVATING, AND KEEPING QUALITY EMPLOYEES
6. DEVELOPING AND PRODUCING GOODS AND SERVICES
7. MARKETING: PROVIDING VALUE TO CUSTOMERS
8. BUSINESS IN A GLOBAL ENVIRONMENT 9. THE ROLE OF ACCOUNTING IN BUSINESS
10. MANAGING FINANCIAL RESOURCES
11. MANAGING INFORMATION AND TECHNOLOGY