Better Business Intelligence

What should you know about your competitors' (and key customers') organizations, objectives and plans? What sources of information are available and how do you access them? How can you mobilize your company's personnel to access hidden intelligence knowlecdge? How can continuous monitoring improve your competitive edge? How can focused intelligence gathering support key business decisions? How do you organize and analyze intelligence data? What might competitors be doing to gain competitive information about your company and how can you protect your company against this? There is a well-known categorization of companies: those that make things happen, those that watch things happen and those that wonder what happened. This book helps to ensure your company is never in the last category, and has a sustained position in the first.