E-Commerce
Published in 2001
Book
Paperback/Softback
256 pages
978-0-471-49898-8 (ISBN)
Description
Whether a traditional business or a new one, all future organizations will have an e-commerce element. This guide examines e-commerce and use of the Internet, and offers business advice on everything from how a shopping cart works to ensuring secure credit card transactions.
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Content
1. The Internet - a primer; 2. Principles of selling on the internet; 3. Placing an order; 4. Using a shopping cart; 5. Securing against intruders; 6. Customer confidence - shopping; 7. Customer confidence - authentication; 8. Dealing with money; 9. Tracking an order; 10. Setting up as an online merchant; 11. Principles of delivery on the internet.