Doing Business on the Internet

The Internet is one of the most essential progressive business tools. To keep a business advantage, you cannot afford to ignore it. "Doing Business on the Internet" introduces you to Internet technology and shows clearly and practically how to use it. It is a guide on how to get connected and how to take advantage of new marketing and sales opportunities, and will show you how to: carry out research before launching a marketing campaign; research new manufacturers and distributors; publicize your company and products; develop your own initiative web site; keep in touch with electronic mail; assess and implement electronic cash and payment systems. This fully revised and updated edition will take you through the new technologies that are changing the way that the Internet is used, including: improved ways to provide a secure environment for ordering and credit card payments; new ways of delivering live video, sound and images over the Internet; and better, faster links from office to the Internet. The Internet provides exciting opportunities for business; this book aims to help you to keep pace with the changes and make the most of the potential that it offers.