Doing Business on the Internet
Simon Collin(Author)
Kogan Page Ltd (Publisher)
3rd Edition
Published on 1. September 1999
Book
Paperback/Softback
224 pages
978-0-7494-3109-9 (ISBN)
Description
The Internet is one of the most essential progressive business tools. To keep a business advantage, you cannot afford to ignore it. "Doing Business on the Internet" introduces you to Internet technology and shows clearly and practically how to use it. It is a guide on how to get connected and how to take advantage of new marketing and sales opportunities, and will show you how to: carry out research before launching a marketing campaign; research new manufacturers and distributors; publicize your company and products; develop your own initiative web site; keep in touch with electronic mail; assess and implement electronic cash and payment systems. This fully revised and updated edition will take you through the new technologies that are changing the way that the Internet is used, including: improved ways to provide a secure environment for ordering and credit card payments; new ways of delivering live video, sound and images over the Internet; and better, faster links from office to the Internet. The Internet provides exciting opportunities for business; this book aims to help you to keep pace with the changes and make the most of the potential that it offers.
More details
Edition
3rd Revised edition
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Edition type
Revised edition
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 142 mm
ISBN-13
978-0-7494-3109-9 (9780749431099)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
S.M.H. Collin
Doing Business on the Internet
Book
07/1998
2nd Edition
Kogan Page Ltd
€39.80
Article exhausted; check for reprint
Person
Simon Collin is a columnist for PC Magazine and author of several books on computers.
Content
Preface Introduction The Future of the Internet Chapter 1 The Internet - a Primer Chapter 2 Getting Online Chapter 3 Using Electronic Mail Chapter 4 Researching on the Internet Chapter 5 Marketing with the Internet Chapter 6 E-commerce: Shopping and Payment Chapter 7 Delivering Product via the Internet Chapter 8 The Internet as a Business Tool Chapter 9 Security on the Internet Chapter 10 Setting up a WWW Site Chapter 11 Setting up your own Internet Server Chapter 12 Worked Examples Appendix Internet Glossary Index