Corporate Strategy
Published on 16. April 2004
Book
Paperback/Softback
256 pages
978-0-07-143538-3 (ISBN)
Description
This title is part of "The Mcgraw-Hill Executive MBA Series". "Executive education is suddenly every CEO's favorite strategic weapon." - "Business Week". Now repackaged in easily transportable paperback editions, these informative titles - written by frontline executive education professors and modeled after the programs of the nation's top business schools - will find new popularity with today's on-the-go, every-second-counts executive.
More details
Language
English
Place of publication
United States
Publishing group
McGraw-Hill Education - Europe
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 221 mm
Width: 142 mm
Thickness: 18 mm
Weight
349 gr
ISBN-13
978-0-07-143538-3 (9780071435383)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
John L. Colley Jr. is the Almand R. Coleman Professor of Business Administration at the University of Virginia's Darden Graduate School of Business. Jacqueline L. Doyle is the General Motors post-doctoral fellow and a visiting assistant professor of business administration at the Darden School. Robert D. Hardie is a visiting assistant professor of business administration at the Darden School.