Strategic Management
Published on 30. June 1994
Book
Hardback
300 pages
978-1-85805-099-7 (ISBN)
Description
Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.
Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.
Intended as an introduction to the theory and practice of strategic management, this book aims to enable the reader to identify and make connections between the key features and the issues and choices that arise from them. The text is aimed at BA Business Studies but is expected to be used on ACCA (Management and strategy) and CIMA (Strategic Management Accountancy and Marketing). It is also suitable for students on postgraduate courses in management or business studies including the Diploma in Management Studies and introductory stages of MBA courses.
More details
Series
Language
English
Place of publication
London
United Kingdom
Target group
College/higher education
Dimensions
Height: 244 mm
Width: 177 mm
Weight
462 gr
ISBN-13
978-1-85805-099-7 (9781858050997)
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Schweitzer Classification
Other editions
New editions
G. A. Cole
Strategic Management
Book
02/1998
2nd Edition
Cengage Learning EMEA
€38.56
Article exhausted; check for reprint
Content
Part 1 Knowledge base: strategic management defining mission and objectives; assessing the environment; formulating a strategy; competitive advantage; international dimensions of strategy; organizational culture; strategy implementation; business planning; forecasting the future; managing change; achieving excellence; managing innovation; managing quality; role of marketing in strategic management; role of personnel management in strategic management; measuring performance and reviewing strategy; managing success; strategic management - a working model. Part 2 Strategic management in practice - case studies: multinational organizations; industrial/commercial organizations; public-sector organizations; charitable/voluntary sector organizations; small/medium-sized enterprises.