Quality Function Deployment
How to Make QFD Work for You
Published on 6. July 1995
Book
Paperback/Softback
368 pages
978-0-201-63330-6 (ISBN)
Description
A structured planning process that systematically incorporates the voice of the customer into product design, Quality Function Deployment (QFD) has proven itself a highly effective development tool for creating globally competitive products - in software, hardware, services, and many other industries. <
This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits.
Of course, the book contains detailed information about the House of Quality, the most commonly used QFD matrix that relates customer needs to technical solutions. But rather than stopping there, it goes even further to explore the many possibilities for matrices that you can apply to every phase in product development - including multiple levels of design detail, quality improvement planning, process planning, manufacturing equipment planning, and value engineering planning.
In addition, you will find concise, experienced-based guidance on all the practical aspects of implementing QFD from start to finish, including such issues as establishing organizational support, creating a schedule, and gathering customer data. The book also covers QFD's relationship to the product development cycle, as well as its impact on various functions within an organization.
Most important, Quality Function Deployment: How to Make QFD Work For You helps you to see QFD as a collection of techniques and processes you can customize and adapt to your own real-life situations.
This book not only explains QFD fundamentals clearly and concisely, it takes you well beyond the basics to provide the advanced techniques, specific information, and concrete examples you need to implement QFD successfully and derive its full benefits.
Of course, the book contains detailed information about the House of Quality, the most commonly used QFD matrix that relates customer needs to technical solutions. But rather than stopping there, it goes even further to explore the many possibilities for matrices that you can apply to every phase in product development - including multiple levels of design detail, quality improvement planning, process planning, manufacturing equipment planning, and value engineering planning.
In addition, you will find concise, experienced-based guidance on all the practical aspects of implementing QFD from start to finish, including such issues as establishing organizational support, creating a schedule, and gathering customer data. The book also covers QFD's relationship to the product development cycle, as well as its impact on various functions within an organization.
Most important, Quality Function Deployment: How to Make QFD Work For You helps you to see QFD as a collection of techniques and processes you can customize and adapt to your own real-life situations.
More details
Language
English
Place of publication
New Jersey
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
Dimensions
Height: 238 mm
Width: 242 mm
Thickness: 26 mm
Weight
804 gr
ISBN-13
978-0-201-63330-6 (9780201633306)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Joseph P. Ficalora | Louis Cohen
Quality Function Deployment and Six Sigma, Second Edition (paperback)
A QFD Handbook
Book
05/2013
2nd Edition
Prentice Hall
€68.69
Article is exhausted; no reprint
Joseph P. Ficalora | Louis Cohen
Quality Function Deployment and Six Sigma, Second Edition
A QFD Handbook
Book
07/2009
2nd Edition
Prentice Hall
€55.70
Article exhausted; check different version
Person
Lou Cohen, a well-known QFD practitioner, has spent 35 years as a product developer and quality manager in the computer industry. He is now a freelance consultant working with clients to apply QFD to products as diverse as laundry detergent, software, office furniture, credit card services, and medical instruments.
0201633302AB04062001
0201633302AB04062001
Content
(NOTE: Each chapter begins with an Introduction and concludes with Summary and Discussion Questions, except for Chapters 1 and 14.)
Foreword.
Introduction.
I. ABOUT QFD.
1. What Is QFD?
Brief Capsule Description.
History of QFD.
What Is QFD Being Used for Today?
Discussion Questions.
2. How QFD Fits in the Organization.
The Challenge to the Organization.
Decreasing Costs.
Increasing Revenues.
Cycle Time Reduction.
Obstacles to Rapid Product Development.
QFD's Role as Communication Tool.
Concurrent Engineering: A Paradigm Shift.
Kano's Model.
The Lesson From Kano's Model.
II. QFD AT GROUND LEVEL.
3. Getting Ready for the Details.
The Seven Management and Planning Tools.
Affinity Diagram.
Tree Diagram.
The Matrix Diagram.
The Prioritization Matrix.
4. Overview of the House of Quality.
Tour of the House of Quality.
Summary.
Discussion Questions.
5. Customer Needs/Benefits Section.
Gather the Voice of the Customer.
Sort the Voice of the Customer into Major Categories.
Structure the Needs.
6. The Planning Matrix.
Importance to the Customer.
Customer Satisfaction Performance.
Competitive Satisfaction Performance.
Goal and Improvement Ratio.
Sales Point.
Raw Weight.
Normalized Raw Weight.
Cumulative Normalized Raw Weight.
7. Substitute Quality Characteristics (Technical Response).
Top-Level Performance Measurements.
Product Functions.
Product Subsystems.
Process Steps.
8. Impacts, Relationships, and Priorities.
Amount of Impact.
Impact Values.
Priorities of Substitute Quality Characteristics.
Negative Impacts.
Many-to-Many Relationships.
9. Technical Correlations.
Meaning of Technical Correlations.
Responsibility and Communication.
Correlations Network.
10. Technical Benchmarks.
Benchmarking Performance Measures.
Benchmarking Functionality.
11. Targets.
Numerical Targets.
Nonnumerical Targets.
III. QFD FROM 10,000 FEET.
12. The Larger Picture: QFD and Its Relationship to the Product Development Cycle.
Cross-Functional Communication.
Enhanced QFD and Concept Selection.
Robustness of Product or Service.
13. QFD in an Imperfect World.
Marketing Functions in Engineering-Driven Environments.
Engineering Functions in Marketing-Driven Environments.
QFD in Engineering-Driven Organizations.
QFD in Marketing-Driven Organizations.
Manufacturing and QFD. Sales and QFD.
Service and QFD.
Exerting Influence beyond Organizational Barriers.
IV. QFD HANDBOOK.
14. Introduction to the Handbook.
The QFD Manager's Role.
Summary.
15. Phase 0: Planning QFD.
Establish Organizational Support.
Determine Objectives.
Decide on the Customer.
Decide on the Time Horizon.
Decide on the Product Scope.
Decide on the Team and Its Relationship to the Organization.
Create a Schedule for the QFD.
Acquire the Facilities and Materials.
16. Phase 1: Gathering the Voice of the Customer.
Qualitative Data and Quantitative Data.
Classifying Customer Needs.
Gathering Qualitative Data.
Reactive versus Proactive Modes.
Analyzing Customer Data.
Quantifying the Data.
Voice of the Customer Overview.
17. Phase 2 and Phase 3: Building the House and Analysis.
Sequencing of Events.
Group Processes/Consensus Processes.
V. BEYOND THE HOUSE OF QUALITY.
18. Beyond the House of Quality.
The Clausing "our-Phase Model".
The Akao "Matrix of Matrices".
19. Special Applications of QFD.
Total Quality Management.
Strategic Product Planning.
Organizational Planning.
Cost Deployment.
Software Development.
QFD for the Service Industry.
Afterword.
Bibliography.
Index. 0201633302T04062001
Foreword.
Introduction.
I. ABOUT QFD.
1. What Is QFD?
Brief Capsule Description.
History of QFD.
What Is QFD Being Used for Today?
Discussion Questions.
2. How QFD Fits in the Organization.
The Challenge to the Organization.
Decreasing Costs.
Increasing Revenues.
Cycle Time Reduction.
Obstacles to Rapid Product Development.
QFD's Role as Communication Tool.
Concurrent Engineering: A Paradigm Shift.
Kano's Model.
The Lesson From Kano's Model.
II. QFD AT GROUND LEVEL.
3. Getting Ready for the Details.
The Seven Management and Planning Tools.
Affinity Diagram.
Tree Diagram.
The Matrix Diagram.
The Prioritization Matrix.
4. Overview of the House of Quality.
Tour of the House of Quality.
Summary.
Discussion Questions.
5. Customer Needs/Benefits Section.
Gather the Voice of the Customer.
Sort the Voice of the Customer into Major Categories.
Structure the Needs.
6. The Planning Matrix.
Importance to the Customer.
Customer Satisfaction Performance.
Competitive Satisfaction Performance.
Goal and Improvement Ratio.
Sales Point.
Raw Weight.
Normalized Raw Weight.
Cumulative Normalized Raw Weight.
7. Substitute Quality Characteristics (Technical Response).
Top-Level Performance Measurements.
Product Functions.
Product Subsystems.
Process Steps.
8. Impacts, Relationships, and Priorities.
Amount of Impact.
Impact Values.
Priorities of Substitute Quality Characteristics.
Negative Impacts.
Many-to-Many Relationships.
9. Technical Correlations.
Meaning of Technical Correlations.
Responsibility and Communication.
Correlations Network.
10. Technical Benchmarks.
Benchmarking Performance Measures.
Benchmarking Functionality.
11. Targets.
Numerical Targets.
Nonnumerical Targets.
III. QFD FROM 10,000 FEET.
12. The Larger Picture: QFD and Its Relationship to the Product Development Cycle.
Cross-Functional Communication.
Enhanced QFD and Concept Selection.
Robustness of Product or Service.
13. QFD in an Imperfect World.
Marketing Functions in Engineering-Driven Environments.
Engineering Functions in Marketing-Driven Environments.
QFD in Engineering-Driven Organizations.
QFD in Marketing-Driven Organizations.
Manufacturing and QFD. Sales and QFD.
Service and QFD.
Exerting Influence beyond Organizational Barriers.
IV. QFD HANDBOOK.
14. Introduction to the Handbook.
The QFD Manager's Role.
Summary.
15. Phase 0: Planning QFD.
Establish Organizational Support.
Determine Objectives.
Decide on the Customer.
Decide on the Time Horizon.
Decide on the Product Scope.
Decide on the Team and Its Relationship to the Organization.
Create a Schedule for the QFD.
Acquire the Facilities and Materials.
16. Phase 1: Gathering the Voice of the Customer.
Qualitative Data and Quantitative Data.
Classifying Customer Needs.
Gathering Qualitative Data.
Reactive versus Proactive Modes.
Analyzing Customer Data.
Quantifying the Data.
Voice of the Customer Overview.
17. Phase 2 and Phase 3: Building the House and Analysis.
Sequencing of Events.
Group Processes/Consensus Processes.
V. BEYOND THE HOUSE OF QUALITY.
18. Beyond the House of Quality.
The Clausing "our-Phase Model".
The Akao "Matrix of Matrices".
19. Special Applications of QFD.
Total Quality Management.
Strategic Product Planning.
Organizational Planning.
Cost Deployment.
Software Development.
QFD for the Service Industry.
Afterword.
Bibliography.
Index. 0201633302T04062001