Producing New and Digital Media
Your Guide to Savvy Use of the Web
1st Edition
Published on 26. August 2015
Book
Hardback
278 pages
978-1-138-83009-7 (ISBN)
Description
Producing New and Digital Media is your guide to understanding new media, diving deep into topics such as cultural and social impacts of the web, the importance of digital literacy, and creating in an online environment. It features an introductory, hands-on approach to creating user-generated content, coding, cultivating an online brand, and storytelling in new and digital media. This book is accompanied by a companion website-designed to aid students and professors alike-that features chapter-related questions, links to resources, and lecture slides. In showing you how to navigate the world of digital media and also complete digital tasks, this book not only teaches you how to use the web, but understand why you use it.
KEY FEATURES
For students- a companion site that features research resources and links for further investigation
For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor's Manual.
Features a unique approach that covers media studies aspects with production and design tutorials.
Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
KEY FEATURES
For students- a companion site that features research resources and links for further investigation
For instructors- a companion site that features lecture slides, a sample syllabus, and an Instructor's Manual.
Features a unique approach that covers media studies aspects with production and design tutorials.
Covers up-to-date forms of communication on the web such as memes, viral videos, social media, and more pervasive types of online languages.
Reviews / Votes
"Finally a handbook for the modern web and media literacy. Cohen and Kenny tackle an Internet-sized number of topics, but do so in a thoughtful, entertaining and enlightening way. They're clearly not only writing as observers of digital media, but as full participants. Read this book and become an active digital citizen."- Lance Ulanoff, Chief Correspondent and Editor-at-Large, Mashable.com
"It seems that from the moment a person flipped on a webcam, talked about their life and uploaded it to YouTube, Jamie Cohen was there to say, 'This is important.' Not only is this book well-researched, but it beats with the hearts of authors who truly care. Mr. Cohen and Mr. Kenny were there for the birth of digital media and their book defines the generation that first chose YouTube over television."
- Steven Tsapelas, Co-Creator of We Need Girlfriends
"You hold in your hands the map for the uncharted territories of the Internet. The authors have written the Rosetta Stone for the language of the Internet. Cohen and Kenny have drastically reduced your chances of accidentally sending someone an inappropriate photo of yourself via Twitter DM."
- Veronica DeSouza, Senior Editor at Digg.com
"The online video landscape is incredibly difficult to navigate, and Cohen and Kenny are its Lewis and Clark. The pair explores, documents, and provides meaningful, actionable insight about this fast-paced and bourgeoning industry with a style that makes the complex inner workings of the ecosystem easy to understand."
- Josh Cohen, Founder of Tubefilter.com and The Streamy Awards
"A must read for anyone looking to get a job in new media or even just try and keep track of all the incredible things the Internet has brought us over the last couple decades. Contrary to what you might hear, the Internet IS serious business, and trying to understand how it's grown and changed in its very short history is the best way to keep up with where it's going."
- Ryan Broderick, Reporter for Buzzfeed News
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
46 s/w Photographien bzw. Rasterbilder
46 Halftones, black and white
Dimensions
Height: 235 mm
Width: 191 mm
Weight
680 gr
ISBN-13
978-1-138-83009-7 (9781138830097)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
04/2020
2nd Edition
Routledge
€207.80
Shipment within 15-20 days
Additional editions
Book
09/2015
1st Edition
Routledge
€52.50
Withdrawn from sale
Persons
James (Jamie) Cohen is the program director for the Molloy College New Media Program. He was formerly the director of web and digital media at the Hofstra University School of Communication. He has been published several times on media literacy and digital curation.
Thomas Kenny has co-authored both the new media minor and major at Molloy College, designing both production and studies courses. Since 2008, Tom has held the position as television studio and media facilities manager for the Communications Department at Molloy.
Thomas Kenny has co-authored both the new media minor and major at Molloy College, designing both production and studies courses. Since 2008, Tom has held the position as television studio and media facilities manager for the Communications Department at Molloy.
Content
1 - Introduction
What is new and digital media?
2 - Creativity in the Online Environment
Participation with the online environment
2.1 - Digital Environments and Communities
Social media communities: the beginnings of Facebook
Twitter
History of the hashtag
How is the hashtag used?
YouTube
The community of YouTube
Tumblr
WordPress
User generated communities: Reddit
Image forums: 4Chan
Gaming communities
2.2 - User Creative Expression
Writing
Photos
Video
Sound
The creators
Geeks and nerds
Khan Academy
2.3 - Short form creativity
Instagram
Vine
Snapchat
3 - Web Literacy
How do webpages appear on my computer?
Why your IP address matters
Data we see and data we don't
Files on the web
Data traveling around the world - the physical properties of the web
Data in many forms
3.1 - Understanding Hypertext and a Lesson on Web Code
Why is it important to understand web code?
"It looks like an alien language!"
Color and further customizations
The cPanel and installing WordPress
WordPress basics
WordPress attributes
HTML5
Becoming literate
3.2 - Data, The Cloud, and Digital Files
Citizen journalism and the sharing public
Codecs
The Cloud
The Internet of Things
4 - Memes and Visual Online Languages
What's a meme?
I can haz memes?
Visual language
The language
The meme environment
4.1 - The Visual Meme on the Web and in Real Life
Technology and access trends
Tropes and classic memes updated
Pranks as memes
Memes in real life
4.2 - The Memes of the Online World
Remix memes
Memes and sociocultural significance
Memes are culture
5 - Viral Videos
The viral video
The viral video recipe
5.1 - Internet People and the History of the Viral Video
The short history of the viral video
Internet people - the originals
5.2 - What Makes a Video Go Viral?
Get over it
KONY 2012 - The thirty minute viral video
Reselling deodorant through virals
Viral hoaxes and successes
Virality is You
6 - Multimedia Storytelling
The ever-evolving multimedia storytelling environment
Early digital storytelling
The Gap - 2000 - 2005
Broadband video hosting
The new land of multimedia storytelling
6.1 - New Narrative Programming in the Digital Space
Writing the character of the web
The Beta Person
How can you make webseries?
6.2 - YouTube and Personalities
Who creates this content?
The personalities
Who are these vloggers?
Tutorial vlogs and personalities
Can vloggers make a living on YouTube?
6.3 - The Remix Culture
Participating in creative ways
Remix everything
Remix styles
Some pitfalls - How to remain trouble free?
6.4 - The Business of Multimedia Storytelling
The digital platform
Web channels
Identifying branded entertainment or sponsored content
High-end webseries
Multichannel Networks
YouTube as network
7 - The Online Personal Brand
Becoming aware of your brand
7.1 - Online Identity
Understanding the personal brand
Employers searching for your name
The public you
Discovering who you already are in the online space
Digital media personal review
Creating your online brand
What is your digital footprint?
Social media management
Connecting with others in your brand
7.2 - Creating Content and Understanding SEO (Search Engine Optimization)
Creating content for your brand
Creating a home page for your website
Creating a blog for your website
Creating a podcast for your website
The online resume
Using LinkedIn for online branding
Optimizing your content
Measuring your success
7.3 - Using This Book to Your Advantage
Having organized your digital footprint
Think first, post second
Skipping the line
8 - Conclusion
Always be creating
?
?
What is new and digital media?
2 - Creativity in the Online Environment
Participation with the online environment
2.1 - Digital Environments and Communities
Social media communities: the beginnings of Facebook
History of the hashtag
How is the hashtag used?
YouTube
The community of YouTube
Tumblr
WordPress
User generated communities: Reddit
Image forums: 4Chan
Gaming communities
2.2 - User Creative Expression
Writing
Photos
Video
Sound
The creators
Geeks and nerds
Khan Academy
2.3 - Short form creativity
Vine
Snapchat
3 - Web Literacy
How do webpages appear on my computer?
Why your IP address matters
Data we see and data we don't
Files on the web
Data traveling around the world - the physical properties of the web
Data in many forms
3.1 - Understanding Hypertext and a Lesson on Web Code
Why is it important to understand web code?
"It looks like an alien language!"
Color and further customizations
The cPanel and installing WordPress
WordPress basics
WordPress attributes
HTML5
Becoming literate
3.2 - Data, The Cloud, and Digital Files
Citizen journalism and the sharing public
Codecs
The Cloud
The Internet of Things
4 - Memes and Visual Online Languages
What's a meme?
I can haz memes?
Visual language
The language
The meme environment
4.1 - The Visual Meme on the Web and in Real Life
Technology and access trends
Tropes and classic memes updated
Pranks as memes
Memes in real life
4.2 - The Memes of the Online World
Remix memes
Memes and sociocultural significance
Memes are culture
5 - Viral Videos
The viral video
The viral video recipe
5.1 - Internet People and the History of the Viral Video
The short history of the viral video
Internet people - the originals
5.2 - What Makes a Video Go Viral?
Get over it
KONY 2012 - The thirty minute viral video
Reselling deodorant through virals
Viral hoaxes and successes
Virality is You
6 - Multimedia Storytelling
The ever-evolving multimedia storytelling environment
Early digital storytelling
The Gap - 2000 - 2005
Broadband video hosting
The new land of multimedia storytelling
6.1 - New Narrative Programming in the Digital Space
Writing the character of the web
The Beta Person
How can you make webseries?
6.2 - YouTube and Personalities
Who creates this content?
The personalities
Who are these vloggers?
Tutorial vlogs and personalities
Can vloggers make a living on YouTube?
6.3 - The Remix Culture
Participating in creative ways
Remix everything
Remix styles
Some pitfalls - How to remain trouble free?
6.4 - The Business of Multimedia Storytelling
The digital platform
Web channels
Identifying branded entertainment or sponsored content
High-end webseries
Multichannel Networks
YouTube as network
7 - The Online Personal Brand
Becoming aware of your brand
7.1 - Online Identity
Understanding the personal brand
Employers searching for your name
The public you
Discovering who you already are in the online space
Digital media personal review
Creating your online brand
What is your digital footprint?
Social media management
Connecting with others in your brand
7.2 - Creating Content and Understanding SEO (Search Engine Optimization)
Creating content for your brand
Creating a home page for your website
Creating a blog for your website
Creating a podcast for your website
The online resume
Using LinkedIn for online branding
Optimizing your content
Measuring your success
7.3 - Using This Book to Your Advantage
Having organized your digital footprint
Think first, post second
Skipping the line
8 - Conclusion
Always be creating
?
?