Building a Mail Order Business
A Complete Manual for Success
3rd Edition
Published on 16. May 1991
Book
Hardback
608 pages
978-0-471-52082-5 (ISBN)
Description
The third edition of this book aims to provide marketing ideas that really work. Covering every aspect of selling through the mail, from the basics through to the latest techniques, it examines the latest methodologies and tools. The author explains how to get a business started, legal aspects, product selection, copywriting, preparing graphics and printing, protecting oneself from competition, preparation of a marketing plan, and advertising in various media, including magazines, radio, TV, direct mail and the telephone.
More details
Edition
3rd Revised edition
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
Ill.
Dimensions
Height: 235 mm
Width: 161 mm
Weight
992 gr
ISBN-13
978-0-471-52082-5 (9780471520825)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
02/1996
4th Edition
Wiley
€64.00
Shipment within 10-20 days
Content
How You Can Make Your Fortune in the Multibillion-Dollar Mail Order Industry. How to Get Your Mail Order Business Started. Avoiding Legal Problems in Mail Order and Maintaining Your Professional Ethics. How to Find Profitable Products to Sell by Mail. The Critical Importance of the Mail Order Offer and How to Develop It. Essential Cost and Profit Calculations for Your Business Made Easy. How to Develop a Marketing Plan That Works. How to Make Money with Classified Ads. How to Develop and Use Display Ads Profitably. There Is Big Money in Direct Mail. How to Maximize Your Direct Mail Success with Lists. Broadcast Methods of Mail Order Marketing. Making Money with Telemarketing. How to Write Copy That Creates Sales. How to Prepare Your Own Artwork and Graphics at Low Cost. How to Save and Make Money with Your Printing. Testing. Profitable Fulfillment Operations and How to Accomplish Them. Selling Through Your Own Mail Order Catalog. A Potpourri of Mail Order Ideas and Techniques. Mail Order Management and Record Keeping. How to Use the Computer to Help Build Your Business. Appendices. Index.