Be Creative
Toolkit for Business Success
Published on 27. March 1997
Book
Paperback/Softback
176 pages
978-1-86152-087-6 (ISBN)
Description
This text offers guidance to managers about how they can develop a strategic response within their organization to issues of creativity, i.e. the process of new product development. Examples are taken from the authors own consultancy experience in a range of international companies such as 3M, ICL, Rank Xerox and British Gas.
More details
Language
English
Place of publication
London
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 230 mm
ISBN-13
978-1-86152-087-6 (9781861520876)
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Schweitzer Classification
Content
The creative corporate environment; innovation and the opportunities for the strategic planner; selection of creative people; rewarding creative activity; preventing organization stagnation.