
Leading Sustainable Innovation
Do Sustainability (Publisher)
1st Edition
Published on 30. July 2013
Book
Paperback/Softback
67 pages
978-1-909293-66-3 (ISBN)
Description
Sustainability will play an increasingly key role in the innovation process within businesses. Leading companies are already integrating these agendas, and preparing their sustainability executives to take the lead.
This book demonstrates why sustainability requires innovation; explains how this opportunity can be grasped by sustainability executives; outlines the skills they will need to learn to lead on sustainable innovation; and outlines key trends in sustainable innovation and in managing innovation.
Coad and Pritchard provide an overview of mainstream innovation, and draw out common characteristics of successful programmes, such as a corporate culture whose systems promote innovation. They highlight developments such as mobile technology, social media and collaborative consumption which transform the way consumers interact with companies. Viewed alongside emerging ideas on sustainability, such as the circular economy, this points to a clear need for a new set of innovation skills.
Companies will face challenges in realizing these opportunities, in particular the development requirements for sustainability executives and broader organizational learning. This book is for companies who want to take advantage, and the sustainability executives who will be leading the way.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Target group
College/higher education
Professional and scholarly
Postgraduate and Professional Practice & Development
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 4 mm
Weight
109 gr
ISBN-13
978-1-909293-66-3 (9781909293663)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Nick Coad | Paul Pritchard
Leading Sustainable Innovation
E-Book
09/2017
Routledge
€37.99
Available for download

Nick Coad | Paul Pritchard
Leading Sustainable Innovation
E-Book
09/2017
Routledge
€37.99
Available for download
Persons
Nick Coad, Paul Pritchard
Content
Introduction1. Why sustainability requires innovation2. Innovation theory and practice3. Lessons from innovation and sustainability practice4. Sustainable innovation5. Leading sustainable innovation6. Concluding thoughtsReferences