
Integrated Advertising, Promotion and Marketing Communications OLP with eText, Global Edition
Pearson Education Limited (Publisher)
7th Edition
Published on 18. June 2015
Book
Mixed media product
978-1-292-09375-8 (ISBN)
More details
Edition
7th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-292-09375-8 (9781292093758)
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Schweitzer Classification