Brainjacking
The Science of Influence and Manipulation
Published on 12. March 2026
Book
Paperback/Softback
288 pages
978-1-83773-151-0 (ISBN)
Description
Brainjacking takes us on a journey through advertising and marketing's attempts to understand and influence our thoughts and desires, from the earliest billboards to the technologies of the future. To discover how science intersects with our desires and decisions, the book pulls together three strands that have a huge impact on our lives: advertising, how much privacy we can and should have in the new electronic world, and how to draw the line between information and influence.
With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
With Brian Clegg as your guide, this is a book that will help you unpick the insidious world of brainjacking. Expertly pulling together different strands on disparate topics including AI, Big Data, subliminal advertising and more, this essential investigation shows how new and old technology and science can be combined to influence human behaviour and beliefs.
More details
Language
English
Place of publication
Duxford
United Kingdom
Product notice
Paperback (UK-B)
Dimensions
Height: 191 mm
Width: 129 mm
Thickness: 22 mm
Weight
232 gr
ISBN-13
978-1-83773-151-0 (9781837731510)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Brian Clegg is a popular science writer whose Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for Science Books. He has written for publications including Nature, The Times and BBC Focus.