Big Data
How the Information Revolution Is Transforming Our Lives
Published on 3. August 2017
Book
Paperback/Softback
176 pages
978-1-78578-234-3 (ISBN)
Description
Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm?
The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state.
With big data ever-present, you can't afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.
The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state.
With big data ever-present, you can't afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.
Reviews / Votes
As always, Clegg writes with an easy clarity that draws us in - no technical expertise required to understand his exploration of this essential subject - and throughout Big Data's highly enjoyable pages, the spread and range of material is highly impressive - dizzying in fact. I personally found entirely new perspectives on the subject that will keep me pondering for quite some time. I should add that, if I were still a statistics lecturer at Oxford, I would recommend the book to my students as bedside reading. -- Peet Morris * Former Lecturer in Statistics (St Hilda's College Oxford), Lecturer/Researcher in software development * Clegg provides an engaging insight, reflecting on its positives and negatives. A holiday workout for the brain. * Saga Magazine * Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) brings big data to life. * Laboratory News *More details
Series
Language
English
Place of publication
Duxford
United Kingdom
Product notice
Paperback (UK-B)
Dimensions
Height: 200 mm
Width: 131 mm
Thickness: 17 mm
Weight
203 gr
ISBN-13
978-1-78578-234-3 (9781785782343)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
08/2017
Icon Books
€6.98
Available for download
Person
Brian Clegg is a popular science writer whose Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for Science Books. He has written for publications including Nature, The Times and BBC Focus.