HPV Vaccination Discourse Online
A Corpus Linguistic Approach
1st Edition
Published on 30. January 2026
Book
Hardback
112 pages
978-1-032-86295-8 (ISBN)
Description
This concise volume spotlights an innovative computer-aided approach to linguistic analyses of HPV vaccination discourse on Twitter.
The book features a new corpus linguistic technique, developed by the lead author, to studying patterns of language use in large datasets over time, known as Keyword Co-Occurrence Analysis. The authors explore the potential of social media platforms as rich areas of study for health communication and vaccination discourse, with this particular methodology allowing for detailed analysis of over half a million tweets from nearly 15 years of data. Given the increasingly influential role of social media platforms such as Twitter in shaping vaccine hesitancy, the volume offers readers a more nuanced understanding of their influence on attitudes around important health issues and a valuable resource in facilitating increased vaccine uptake.
This book will be key reading for students, scholars, and policymakers interested in the intersection of language and health, in such areas as corpus linguistics, discourse analysis, health communication, and applied linguistics.
The book features a new corpus linguistic technique, developed by the lead author, to studying patterns of language use in large datasets over time, known as Keyword Co-Occurrence Analysis. The authors explore the potential of social media platforms as rich areas of study for health communication and vaccination discourse, with this particular methodology allowing for detailed analysis of over half a million tweets from nearly 15 years of data. Given the increasingly influential role of social media platforms such as Twitter in shaping vaccine hesitancy, the volume offers readers a more nuanced understanding of their influence on attitudes around important health issues and a valuable resource in facilitating increased vaccine uptake.
This book will be key reading for students, scholars, and policymakers interested in the intersection of language and health, in such areas as corpus linguistics, discourse analysis, health communication, and applied linguistics.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Postgraduate
Illustrations
10 s/w Zeichnungen, 43 s/w Tabellen, 10 s/w Abbildungen
43 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white
Dimensions
Height: 222 mm
Width: 145 mm
Thickness: 10 mm
Weight
295 gr
ISBN-13
978-1-032-86295-8 (9781032862958)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Isobelle Clarke | Elena Semino | Zsofia Demjen
HPV Vaccination Discourse Online
A Corpus Linguistic Approach
E-Book
01/2026
1st Edition
Routledge
€73.99
Available for download
Isobelle Clarke | Elena Semino | Zsofia Demjen
HPV Vaccination Discourse Online
A Corpus Linguistic Approach
E-Book
01/2026
1st Edition
Routledge
€73.99
Available for download
Persons
Isobelle Clarke is a Lecturer in Security and Protection Science and UKRI Future Leader Fellow in the ESRC Centre for Corpus Approaches to Social Science at Lancaster University, UK.
Elena Semino is Distinguished Professor in Linguistics and English Language at Lancaster University, UK, and Co-Director of the ESRC Centre for Corpus Approaches to Social Science.
Zsofia Demjen is Associate Professor of Applied Linguistics at the UCL Centre for Applied Linguistics, at University College London, UK.
Tara Coltman-Patel is a former Senior Research Associate in the Centre for Corpus Approaches to Social Science at Lancaster University. She is a Research Consultant at the digital consumer intelligence and social listening firm, Brandwatch.
William Dance is a former Senior Research Associate in the ESRC Centre for Corpus Approaches to Social Science at Lancaster University.
Richard Gleave is a part-time Senior Associate Tutor and D Phil student at Oxford University, UK, and the Director of Science Strategy at the UK Health Security Agency.
Elena Semino is Distinguished Professor in Linguistics and English Language at Lancaster University, UK, and Co-Director of the ESRC Centre for Corpus Approaches to Social Science.
Zsofia Demjen is Associate Professor of Applied Linguistics at the UCL Centre for Applied Linguistics, at University College London, UK.
Tara Coltman-Patel is a former Senior Research Associate in the Centre for Corpus Approaches to Social Science at Lancaster University. She is a Research Consultant at the digital consumer intelligence and social listening firm, Brandwatch.
William Dance is a former Senior Research Associate in the ESRC Centre for Corpus Approaches to Social Science at Lancaster University.
Richard Gleave is a part-time Senior Associate Tutor and D Phil student at Oxford University, UK, and the Director of Science Strategy at the UK Health Security Agency.
Content
1. Introduction, 2. Keyword Co-occurrence Analysis: Our methodology and data, 3. Discourses of HPV vaccination over time, 4. Summary of findings and implications, 5. Concluding remarks, References, Index