
Polling America
An Encyclopedia of Public Opinion [2 volumes]
Greenwood Press
2nd Edition
Published on 4. August 2020
Book
857 pages
978-1-4408-3734-0 (ISBN)
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Description
This work provides an authoritative overview of the composition of public opinion in America, the methodologies by which public opinion is measured, and the importance of polling to U.S. politics, policy, and culture.
This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens.
Specific big-picture topics explored include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.
This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens.
Specific big-picture topics explored include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.
More details
Edition
2nd edition
Language
English
Place of publication
United States
Publishing group
Bloomsbury Publishing Plc
Target group
College/higher education
Primary & secondary/elementary & high school
Weight
2070 gr
ISBN-13
978-1-4408-3734-0 (9781440837340)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Richard L. Clark | Kelly N. Foster | Samuel J. Best
Polling America
An Encyclopedia of Public Opinion [2 Volumes]
E-Book
08/2020
2nd Edition
Greenwood Press
€390.99
Available for download
Persons
Richard L. Clark, PhD, is professor of political science at Castleton University, Castleton, VT.
Kelly N. Foster, PhD, is associate professor of sociology at East Tennessee State University and director of the Applied Social Research Laboratory at ETSU.
Samuel J. Best is professor of political science, public opinion, and political behavior at the University of Connecticut.
Benjamin Radcliff is professor of political science at the University of Notre Dame.
Kelly N. Foster, PhD, is associate professor of sociology at East Tennessee State University and director of the Applied Social Research Laboratory at ETSU.
Samuel J. Best is professor of political science, public opinion, and political behavior at the University of Connecticut.
Benjamin Radcliff is professor of political science at the University of Notre Dame.
Content
List of Entries
Preface
Acknowledgments
Introduction
The Encyclopedia 1
Appendix: Professional Organizations, Archives, and Polling Centers 809
About the Editors and Contributors 823
Index 841
Preface
Acknowledgments
Introduction
The Encyclopedia 1
Appendix: Professional Organizations, Archives, and Polling Centers 809
About the Editors and Contributors 823
Index 841