Marketing Today
Success, Failures and Turnarounds
Published on 15. May 1990
Book
Paperback/Softback
240 pages
978-0-13-558966-3 (ISBN)
Description
Explores the principles and strategies certain American and international companies have implemented, and looks at the varied results these strategies have produced. Among the companies examined are McDonald's, Federal Express, DeLorean Motor Company, Woolworth and Coca Cola.
More details
Edition
New edition
Language
English
Place of publication
Harlow
United Kingdom
Publishing group
Pearson Education Limited
Target group
Professional and scholarly
Edition type
New edition
Dimensions
Height: 230 mm
Width: 152 mm
Weight
350 gr
ISBN-13
978-0-13-558966-3 (9780135589663)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
05/1987
Longman Higher Education
€42.65
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