Business and Management
Published on 19. March 2009
Book
Paperback/Softback
416 pages
978-0-19-915225-4 (ISBN)
Description
With features and activities that encourage active learning and critical thinking, this book will improve skills across a range of areas. SL and HL are both covered entirely. This course book places the subject in a broader context, with features about famous figures in business and management, as well as a strong emphasis on Theory of Knowledge. International case studies are used to enhance the syllabus content and bring the real world consequences of business to light. Group and individual activities and a bank of examination-style questions are also included. New edition available now - ISBN 9780198390091
Reviews / Votes
The Oxford IB course books are the best ever resource for both teachers and students. They are practical, insightful and fully in line with the IB Course outcomes. Pat Hanson, IB Coordinator, Academy of the Holy Cross, USA All of the Oxford IB course books are terrific. Carolyn Hawkins, IB Coordinator, Cookeville High School, USA We have adopted most of the Oxford course books for our school. We find them well written, well linked to TOK issues and age appropriate. Sheta Saha, IB Coordinator, Chatsworth International School, SingaporeMore details
Language
English
Place of publication
Oxford
United Kingdom
Target group
College/higher education
Dimensions
Height: 276 mm
Width: 218 mm
Thickness: 19 mm
Weight
1112 gr
ISBN-13
978-0-19-915225-4 (9780199152254)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
UNIT 1:BUSINESS ORGANIZATIONS AND MANAGEMENT; 1.1 Nature and organization of business; 1.2 Objectivity, stakeholders and the external environment; 1.3 Organizational planning and decision making; 1.4 Growth and the impact of globalization; 1.5 Change and the management of change; UNIT 2: HUMAN RESOURCES; 2.1 Human resource planning; 2.2 Organizational structure and communication; 2.3 Leadership and management; 2.4 Motivation; 2.5 Corporate culture and employer - employee relations; UNIT 3: ACCOUNTS AND FINANCE; 3.1 Sources of finance; 3.2 Management accounting; 3.3 Financial accounts and ratio analysis; UNIT 4: MARKETING; 4.1 Role of marketing; 4.2 Marketing planning; UNIT 5: OPERATIONS MANAGEMENT; 5.1 Production methods; 5.2 Cost, revenue and break-even analysis; 5.3 Quality assurance; 5.4 Location; 5.5 Innovation; 5.6 Production planning; 5.7 Project management; UNIT 6: BUSINESS STRATEGY; 6.1 Introduction to business strategy; 6.2 Strategic analysis; 6.3 Strategic choice; 6.4 Strategic implementation; 6.5 Evaluation and control; 6.6 Case studies on strategy; INTERNAL ASSESMENT; EXTENDED ESSAY; EXTERNAL ASSESMENT; FURTHER READING; GLOSSARY