Sales Promotion and Direct Marketing Law
A Practical Guide
4th Edition
Published on 1. April 2002
Book
Paperback/Softback
267 pages
978-0-406-94722-2 (ISBN)
Description
This handbook on the law and self-regulation applicable to sales promotion and direct marketing is written in a refreshing, jargon-free style, concentrating on basic principles. Containing helpful questions and answers, it addresses all the problems typically faced by sales and advertising professionals in this area. The new edition is due in 2007.
More details
Edition
4th Revised edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
illustrations
Dimensions
Height: 230 mm
ISBN-13
978-0-406-94722-2 (9780406947222)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Previous edition
Book
07/1998
3rd Edition
Butterworths Law
€72.08
Article exhausted; check for reprint
Content
"Introduction to the legal and self-regulatory controls. The self-regulatory controls examined. Contractual issues and distance selling. Prize drawsCompetitions. Data protection issues. Intellectual property. Price promotions. Free and extra value incentives. Bribery and corruption. Miscellaneous legal issues. European issues. Sales promotion administration checklist. Appendices: The British Codes of Advertising and Sales Promotion. The Code of Practice for Traders on Price Indications. Notes for guidance on coupons. ISP Promotion Handling Code of Practice. CIPS Code of Ethics. CIPS Guidance for Trade Promotions. Useful addresses"