An Alternative Globalization
Global Generations, Cultural Commodities, and Soft Power from East Asia to the World
Will be published approx. on 16. July 2026
Book
Hardback
484 pages
978-90-04-75422-5 (ISBN)
Description
What do "The Way of the Dragon" (1972), "Mario Bros" (1983), "The Great Wall" (2016), and "Squid Game" (2021) have in common? These are the titles of cultural goods from East Asia. Following Hong Kong martial arts films and Japanese cultural products, South Korean pop culture is making its mark, while Chinese investment in digital industries is becoming massive. This volume plunges the reader into the discovery of this alternative pop culture by analyzing its historical dynamics, questioning the soft power associated with its success, examining the strategies put in place by intermediaries to favor it, and investigating its reception among global generations.
More details
Series
Language
English
Place of publication
Leiden
Netherlands
Target group
Professional and scholarly
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 235 mm
Width: 155 mm
ISBN-13
978-90-04-75422-5 (9789004754225)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Vincenzo Cicchelli, Ph.D., is Associate Professor at Ceped (IRD/Universite Paris Cite). He has extensively published on youth, globalization and cosmopolitanism including The Sociology of Hallyu Pop Culture (Palgrave, 2021) (with Sylvie Octobre). He is co-editor of Global Youth Studies (Brill).
Sylvie Octobre, Ph.D., is Researcher at Deps (Ministere de la Culture) and Centre Max Weber. She has extensively published on culture, childhood and youth, and globalization, including The Sociology of Hallyu Pop Culture (Palgrave, 2021) (with Vincenzo Cicchelli). She is co-editor of Global Youth Studies (Brill).
Juhyun Lee, Ph.D., is Senior Researcher at the Institute of Social Science (Sogang University). Her research interests focus on culture, generations, and health, approached through an interdisciplinary lens connecting social theory and contemporary issues.
Sylvie Octobre, Ph.D., is Researcher at Deps (Ministere de la Culture) and Centre Max Weber. She has extensively published on culture, childhood and youth, and globalization, including The Sociology of Hallyu Pop Culture (Palgrave, 2021) (with Vincenzo Cicchelli). She is co-editor of Global Youth Studies (Brill).
Juhyun Lee, Ph.D., is Senior Researcher at the Institute of Social Science (Sogang University). Her research interests focus on culture, generations, and health, approached through an interdisciplinary lens connecting social theory and contemporary issues.