Doing Business Successfully in China
Published on 17. August 2011
Book
Paperback/Softback
246 pages
978-1-84334-548-0 (ISBN)
Description
Despite the overwhelming importance of the Chinese economy to the success of Western economies, there has yet to be an examination of why Western companies have had difficulties in doing business with the Chinese. A significant barrier that companies have difficulty to overcome is the effective communication with their Chinese counter parts. This major impediment is caused by no understanding of the cultural differences between the Chinese and Western business cultures. This book offers the solution to this problem: the bi-cultural personnel.
More details
Series
Language
English
Place of publication
Witney
United Kingdom
Publishing group
Woodhead Publishing Ltd
Target group
Professional and scholarly
Product notice
Paperback (trade)
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 13 mm
Weight
352 gr
ISBN-13
978-1-84334-548-0 (9781843345480)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Mona Chung
Doing Business Successfully in China
Book
08/2011
Chandos Publishing (Oxford) Ltd
€139.14
Withdrawn from sale
Mona Chung
Doing Business Successfully in China
E-Book
08/2011
Chandos Publishing (Oxford) Ltd
€103.00
Available for download
Person
Dr Mona Chung is an expert in doing business with China. As a bi-cultural person she short-circuits processes and produce results that increase efficiency by between 70% and 50%. Dr Chung is a frequent guest speaker at public forums and tertiary institutions and is the author of an extensive list of publications in cross-cultural business studies. Dr Chung teaches international business, management and marketing.
Content
List of figures
About the author
Chapter 1: Introduction
Chapter 2: Communicating with Chinese by understanding them better
Chapter 3: The Chung Model: a practical business example
Chapter 4: Characteristics of the Chinese in commercial negotiations
Chapter 5: A culturally sound entry strategy brings success
Chapter 6: The mindset of culture and its impact
Chapter 7: Mistakes to avoid in managing multicultural teams
Chapter 8: Cultural obstacles to negotiations: new research in China
Chapter 9: Eat, drink and may your business prosper
Chapter 10: How to market products to Chinese consumers
Chapter 11: Conclusion
Index
About the author
Chapter 1: Introduction
Chapter 2: Communicating with Chinese by understanding them better
Chapter 3: The Chung Model: a practical business example
Chapter 4: Characteristics of the Chinese in commercial negotiations
Chapter 5: A culturally sound entry strategy brings success
Chapter 6: The mindset of culture and its impact
Chapter 7: Mistakes to avoid in managing multicultural teams
Chapter 8: Cultural obstacles to negotiations: new research in China
Chapter 9: Eat, drink and may your business prosper
Chapter 10: How to market products to Chinese consumers
Chapter 11: Conclusion
Index