Marketing Logistics
Published on 31. March 1997
Book
Paperback/Softback
192 pages
978-0-7506-2209-7 (ISBN)
Description
An examination of the way customers in all types of markets respond to customer service and product availability. The book uses examples from leading-edge companies around the world to show how logistics strategy can be used to gain significant competitive advantage and increased profitability.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Illustrations
20 illustrations
Dimensions
Height: 234 mm
Width: 156 mm
Weight
276 gr
ISBN-13
978-0-7506-2209-7 (9780750622097)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Martin Christopher | Helen Peck
Marketing Logistics
Book
05/2003
2nd Edition
Butterworth-Heinemann
€76.00
Shipment within 15-20 days
Content
The new market place; building customer relationships, differentiation through service; the move to chain supply management; time-based management; time-based competition; servicing the global customer; managing marketing logistics.