The Customer Service Planner
Martin Christopher(Author)
Butterworth-Heinemann (Publisher)
Published on 7. December 1991
Book
Hardback
160 pages
978-0-7506-0149-8 (ISBN)
Description
Intended to be of use to those in organizations facing problems finding out what processes and systems are necessary to sustain superior customer service in the market place, this book aims to encourage creative thought and innovative actions in the customer service arena. Packed with illustrations, checklists, quizzes and anecdotes, it offers a practical approach to the topic of customer service. The book aims to avoid jargon and contains action-orientated ideas and a multitude of examples. It is international in scope and aims to be simple to understand.
More details
Series
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Elsevier Science & Technology
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Weight
34 gr
ISBN-13
978-0-7506-0149-8 (9780750601498)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Rediscovering the customer; the cost benefit of customer service; developing a customer service strategy; monitoring and controlling customer service strategy; customer service and total quality; appendices - customer service audit checklist, Malcolm Baldridge Award criteria.