Assessing Media Education
A Resource Handbook for Educators and Administrators
1st Edition
Will be published approx. on 20. January 2006
Book
Hardback
602 pages
978-0-8058-5225-7 (ISBN)
Description
Assessing Media Education provides guidelines for media educators and administrators in higher education media programs who are creating or improving student-learning assessment strategies. Covering the topics and categories established by the Accrediting Council on Education in Journalism and Mass Communications, this key resource guides readers through the steps of developing an assessment plan, establishing student learning outcomes in the various areas of the curriculum, and measuring those outcomes.
This timely and critical volume provides detailed discussion on:
*developing an assessment plan, placing special emphasis on mission statements;
*the development of student-learning outcomes, with chapters reflecting the eleven competencies presented in the ACEJMC requirements; and
*indirect and direct measures of student-learning outcomes, ranging from advisory boards to examinations.
The volume concludes with case studies of programs at different points in their development of student outcomes, illustrating the implementation of assessment plans in a variety of contexts.
As assessment gains importance throughout the curriculum, Assessing Media Education will be a useful and practical resource for media educators and administrators as they grapple with the challenges of assessment.
This timely and critical volume provides detailed discussion on:
*developing an assessment plan, placing special emphasis on mission statements;
*the development of student-learning outcomes, with chapters reflecting the eleven competencies presented in the ACEJMC requirements; and
*indirect and direct measures of student-learning outcomes, ranging from advisory boards to examinations.
The volume concludes with case studies of programs at different points in their development of student outcomes, illustrating the implementation of assessment plans in a variety of contexts.
As assessment gains importance throughout the curriculum, Assessing Media Education will be a useful and practical resource for media educators and administrators as they grapple with the challenges of assessment.
More details
Series
Language
English
Place of publication
New York
United States
Publishing group
Taylor & Francis Inc
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 36 mm
Weight
1008 gr
ISBN-13
978-0-8058-5225-7 (9780805852257)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
11/2013
1st Edition
Routledge
€107.99
Available for download
E-Book
11/2013
1st Edition
Routledge
€107.99
Available for download
Book
01/2006
1st Edition
Routledge
€114.40
Shipment within 10-20 days
Person
William G. Christ
Content
Contents: Preface. Part I: Developing the Assessment Plan.W.G. Christ, Introduction--Why Assessment Matters. M.L. James, R.F. Ervin, Developing the Assessment Plan. W.G. Christ, T. Hynes, Mission Statements. Part II: Developing Student Learning Outcomes.J. Henderson, Law and Policy. P.B. Summers, History. B.B. Hines, Diversity. A. Delwiche, B. Gersch, S. Williams-Rautiola, Production and Graphics. M.J. Haefner, Ethics. H. Ruminski, Critical Thinking. R.B. Rubin, A.M. Rubin, Research and Information Gathering. S. Finn, D. Majka, Media Writing. T. Dickson, Reporting and Editing. P. Voakes, Numbers and Statistics. D. Kruckeberg, Public Relations. B.E. Barnes, Advertising. Part III: Measuring Student Learning Outcomes.P. Parsons, Indirect Measures: Institutional Data, Surveys, Interviews, and Advisory Boards. D.A. Grady, Indirect Measures: Internships, Careers, and Competitions. D.E. Tucker, Direct Measures: Examinations. S.O. Irwin, Direct Measures: Embedded "Authentic" Assessment. R. Donald, Direct Measures: Portfolios. R.C. Moore, Direct Measures: The Capstone Course. Part IV: Using Assessment: Case Studies.K.A. Hansen, University of Minnesota. J. Foote, Arizona State University. P. Otto, J.M. Yerian, J.V. Turk, Virginia Commonwealth University. J.H. Keefer, Zayed University. L.F. Rakow, Reflections on the Impact of Assessment on Accreditation: Foxes and Henhouses.