Typography
The Perfect Setting in the Desktop Age
Intellect Books (Publisher)
Book
Hardback
128 pages
978-1-84150-083-6 (ISBN)
Description
In the middle of the twentieth century, the graphic designer came into the picture and creative thinking was given a much higher priority, bringing all the previously accepted rules into question. The re-evaluation was a particularly rich period where the balance of influence between designer and printer upon printed matter appeared, for a time, equal. However the rules of type composition remained an integral part of the printers education because although the graphic designer was now in charge of overall layout it was still the composition remained an integral part of the printers education because although the graphic designer was now in charge of overall layout it was still the compositors job to set the type, taking responsibility for all the detail of composition. Today almost any student, sitting in front of a computer monitor, mouse in hand, moving, tilting, blending, reversing, polarising, filtering, layering, grading, fading, enlarging, and reducing anything and everything at the click of a button, if questioned will reply, "Rules...what rules?"
This book will re-visit the basic rules of typography within the context of the current revolution in information technologies, electronic and printed.
This book will re-visit the basic rules of typography within the context of the current revolution in information technologies, electronic and printed.
More details
Language
English
Place of publication
United Kingdom
Publishing group
Intellect
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 230 mm
ISBN-13
978-1-84150-083-6 (9781841500836)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Persons
Clive Chizlett is retired, but he also does some work as a freelance typographer, calligrapher, sub-editor and proofreader. David Jury is the Senior lecturer in graphic design at the Colchester Institute where he specialises in typography and publishing.