Creating Powerful Brands
2nd Edition
Published in April 1998
Book
Paperback/Softback
384 pages
978-0-7506-2240-0 (ISBN)
Description
Many managers view branding incorrectly as an adjunct to promotion or as an issue relating to design. This work is intended to cut through the mystery surrounding branding and help the development of brand strategies for long-term corporate growth.
More details
Series
Edition
2nd Revised edition
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Edition type
Revised edition
Illustrations
8pp colour plates, 90 line illustrations
Dimensions
Height: 234 mm
Width: 156 mm
Weight
685 gr
ISBN-13
978-0-7506-2240-0 (9780750622400)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Leslie de Chernatony | Malcolm McDonald
Creating Powerful Brands
Book
09/2003
3rd Edition
Butterworth-Heinemann
€39.60
Article exhausted; check for reprint
Previous edition
L.De Chernatony | Malcolm McDonald
Creating Powerful Brands
The Strategic Route to Success in Consumer, Industrial and Service Markets
Book
09/1992
Butterworth-Heinemann
€27.86
Article exhausted; check for reprint
Content
Why it is important to create powerful brands; understanding the branding process; how consumers choose brands; business to business branding; how consumer brands satisfy social needs; developing and sustaining added values; retailer issues in branding; brand planning; competitive considerations in branding.