Digital Globalization of Creative Industries
Published on 28. October 2025
Book
Hardback
314 pages
978-1-0353-1476-8 (ISBN)
Description
In this timely book, case studies from global researchers showcase how digital technologies are impacting creative industries worldwide. Providing up-to-date examples from across Africa, Asia, and Europe, authors explore how digital globalization has boomed in recent years, especially in fast-developing countries.
Spanning music, television, film, fashion, opera, and gaming, chapters provide an in-depth study of the innovation and industry transformation caused by new technologies. Contributors analyze digital expansion in areas including the Caribbean, Indonesia, and Nigeria, highlighting groundbreaking tools such as AI, augmented and virtual reality, and streaming platforms, and their connection to the surge in creative industries.
Presenting crucial insights for scholars and students of international business, innovation management, economics, and finance, this book is also a beneficial resource for researchers in creative industries and media studies.
Spanning music, television, film, fashion, opera, and gaming, chapters provide an in-depth study of the innovation and industry transformation caused by new technologies. Contributors analyze digital expansion in areas including the Caribbean, Indonesia, and Nigeria, highlighting groundbreaking tools such as AI, augmented and virtual reality, and streaming platforms, and their connection to the surge in creative industries.
Presenting crucial insights for scholars and students of international business, innovation management, economics, and finance, this book is also a beneficial resource for researchers in creative industries and media studies.
Reviews / Votes
'Much of the narrative about creative industries has tended to extrapolate from the experiences of a small number of countries. Digital Globalization of Creative Industries provides a global perspective, focused on design, distribution, creativity and spatial impacts.' -- Terry Flew, The University of Sydney, AustraliaMore details
Language
English
Place of publication
Cheltenham
United Kingdom
Target group
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
ISBN-13
978-1-0353-1476-8 (9781035314768)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Edited by Stephen Chen, Professor of International Management, Newcastle University Business School, Newcastle University, UK
Content
Contents
Foreword xv
PART I INTRODUCTION
1 Digital Globalization of Creative Industries: an introduction 2
Stephen Chen
PART II DESIGN OF CREATIVE PRODUCTS AND SERVICES
2 Digital platforms in sub-Saharan Africa: frontiers of creative
industries towards producing localised symbolic goods in
Nigeria 22
Olubukola Aluko and Sayfullah Sulayman
3 Does the emperor still wear clothes? An investigation into
how AI has impacted the fashion industry 36
Petra Bouvain
4 Exploring the creative revolution brought by digital
technologies in the production of advertising messages 55
Koblarp Chandrasapth and Natalia Yannopoulou
PART III DISSEMINATION OF CREATIVE PRODUCTS AND
SERVICES
5 Internationalization of cultural industries from emerging
markets through digital technologies: the case of the Indian
film industry 73
Arindam Das and Debraj Ghosal
6 Digital globalization in mature and nascent creative
industries: comparing scaling strategies of TV series
producers and computer game studios 95
Hakan Erten and Deniz Tuncalp
7 Innovative marketing examples from Hallyu, good practices
in innovative - digital and online - marketing activities of the
South Korean music industry and TV series 116
Eva Gajzago and Viktoria Ramona Davida
PART IV DEMOCRATIZATION OF THE CREATIVE
PRODUCTION PROCESS
8 Navigating global markets: the role of digital technologies in
Indonesian creative SMEs 136
Novika Candra Astuti
9 How independent can you be? An investigation of
independent musicians on social media 158
Amy Chu
10 The skills to pay the bills: new digital skills in a digital and
global music market 174
Liucija Fosseli and Daniel Nordgard
11 The impact of digital transformation on the gaming industry
and the extended reality technologies: limitations, challenges,
and opportunities 191
Elif Surer
PART V DEVELOPMENT OF CITIES, REGIONS AND COUNTRIES
12 Developing a capabilities ecosystem for creative immersive
content: lessons from PROTO innovation hub 205
Rebecca Casey
13 "Dancing with the Stars": a case study of the strategic value
of territory and the dynamic capabilities of creative industries
in the digital age 224
Belen Elisa Diaz
14 The impact of digital platforms on the expansion of creative
industries in the Caribbean 247
Roshnie A. Doon
15 How is the digital transformation of the creative economy
changing economic and spatial patterns? The case of Hungary 266
Tamas Egedy
Foreword xv
PART I INTRODUCTION
1 Digital Globalization of Creative Industries: an introduction 2
Stephen Chen
PART II DESIGN OF CREATIVE PRODUCTS AND SERVICES
2 Digital platforms in sub-Saharan Africa: frontiers of creative
industries towards producing localised symbolic goods in
Nigeria 22
Olubukola Aluko and Sayfullah Sulayman
3 Does the emperor still wear clothes? An investigation into
how AI has impacted the fashion industry 36
Petra Bouvain
4 Exploring the creative revolution brought by digital
technologies in the production of advertising messages 55
Koblarp Chandrasapth and Natalia Yannopoulou
PART III DISSEMINATION OF CREATIVE PRODUCTS AND
SERVICES
5 Internationalization of cultural industries from emerging
markets through digital technologies: the case of the Indian
film industry 73
Arindam Das and Debraj Ghosal
6 Digital globalization in mature and nascent creative
industries: comparing scaling strategies of TV series
producers and computer game studios 95
Hakan Erten and Deniz Tuncalp
7 Innovative marketing examples from Hallyu, good practices
in innovative - digital and online - marketing activities of the
South Korean music industry and TV series 116
Eva Gajzago and Viktoria Ramona Davida
PART IV DEMOCRATIZATION OF THE CREATIVE
PRODUCTION PROCESS
8 Navigating global markets: the role of digital technologies in
Indonesian creative SMEs 136
Novika Candra Astuti
9 How independent can you be? An investigation of
independent musicians on social media 158
Amy Chu
10 The skills to pay the bills: new digital skills in a digital and
global music market 174
Liucija Fosseli and Daniel Nordgard
11 The impact of digital transformation on the gaming industry
and the extended reality technologies: limitations, challenges,
and opportunities 191
Elif Surer
PART V DEVELOPMENT OF CITIES, REGIONS AND COUNTRIES
12 Developing a capabilities ecosystem for creative immersive
content: lessons from PROTO innovation hub 205
Rebecca Casey
13 "Dancing with the Stars": a case study of the strategic value
of territory and the dynamic capabilities of creative industries
in the digital age 224
Belen Elisa Diaz
14 The impact of digital platforms on the expansion of creative
industries in the Caribbean 247
Roshnie A. Doon
15 How is the digital transformation of the creative economy
changing economic and spatial patterns? The case of Hungary 266
Tamas Egedy