
Internationalization of New Venture
Experience from Malaysian Firms
Shankar Chelliah(Author)
LAP Lambert Academic Publishing
Published on 6. January 2012
Book
Paperback/Softback
120 pages
978-3-8473-3567-2 (ISBN)
Description
The purpose of this book is to analyze on the internationalization of new venture decision taken by the born global firms in Malaysia. The companies being selected in this book are involved in international new venture activities. The information gathered was intended to research on the born global behaviors of the companies which can be define as the stages taken by the company to go into global market. The word born global was used to differentiate between businesses that are established to be global player instantly or later in the global market. The research shows various experiences with regards to born global behavior which can be sometimes unique to the company. The contents of this book would hopefully help to better understand on internationalization of new venture. It may get entrepreneurs inspired by the writing and starting to develop a global business. The writing was based on the Malaysia context with references from established journals and books on internationalization of new venture.
More details
Language
English
Place of publication
Germany
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 220 mm
Width: 150 mm
Thickness: 8 mm
Weight
197 gr
ISBN-13
978-3-8473-3567-2 (9783847335672)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
El Dr. Shankar Chelliah está actualmente afiliado a la Universiti Sains Malaysia (USM), con sede en Penang, Malasia. Antes de convertirse en académico, tiene quince años de experiencia corporativa ocupando varios puestos en empresas de primera línea y actualmente en la sección de Negocios Internacionales.