Essential Business Tactics for the Net
Essential Business Tactics for the Net
Published on 5. June 1998
Book
Hardback
XXIV, 296 pages
978-0-471-25722-6 (ISBN)
Description
This text aims to provide readers with strategies and tactics to stay one step ahead of competitors. Small businesses and large corporations alike should discover how to reduce costs of travel, printing, handling, postage, distribution, purchasing, and other operating costs, as well as lower costs and improve the efficiency of recruiting new employees. Readers should also learn how to use the Web to test new products, services as well as prospective clients, and how to implement a search strategy for finding information.
More details
Other editions
New editions
Larry Chase | Eileen Shulock | Nancy C. Hanger
Essential Business Tactics for the Net
Book
04/2001
2nd Edition
Wiley
€29.90
Article is exhausted, reprint undefined
Content
INTEGRATING THE INTERNET INSIDE YOUR COMPANY; Cutting Costs Across Your Enterprise: How to Run a Tighter, More Competitive Ship; Using the Net as a Resource for Human Resources; Mining the Internet for All It's Worth; http://007 Spying on Your Competitors and Yourself; INTEGRATING THE INTERNET INTO YOUR MARKETING; Your Brand Image and the Internet; Retail: Setting Up Shop on the Net; Online Events, Promotions, and Attractions: How to Make a Scene and Draw Them In; Direct Marketing and Sales Support; Public Relations, the Internet Way; Closing Tips; Afterword; Index.