
Every Business is a Growth Business
How Your Company Can Prosper Year After Year
Wiley (Publisher)
1st Edition
Published on 28. January 1999
Book
Hardback
X, 342 pages
978-0-471-98763-5 (ISBN)
Description
Downsizing, Umstrukturierung, schlanke Unternehmen - diese Trends der letzten beiden Jahrzehnte sind out, die Signale stehen wieder auf Wachstum. Fusionen und Übernahmen spielen eine Schlüsselrolle im Kampf um Marktanteile, doch den langfristigen Erfolg garantiert nur ein nachhaltiges Wachstum, das ein neues Denken erfordert. Die Autoren, Top-Level-Consultants, diskutieren ihren neuen, auf fünf Prinzipien beruhenden strategischen Ansatz. (01/99)
More details
Product info
GB
Edition
1., Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Dimensions
Height: 23.7 cm
Width: 18 cm
Thickness: 2.6 cm
Weight
660 gr
ISBN-13
978-0-471-98763-5 (9780471987635)
Schweitzer Classification
Content
Part I Why every business can be a growth business: thinking clearly about growth; there no such thing as a mature business; common sense and capital - the business thinking underlying top-line growth and bottom-line results. Part II Broadening the pond: strategy from the outside in; how John Reed turned Citibank outside in; Eckhard Pfeiffer - the methodical radical of Compaq; John Trani and the new frontier of service at GE Medical; GE capital services - capitalizing on change. Part III Energizing and aligning the organization for growth; the genetic code and how to change it; rewriting the genetic code at AlliedSignal; Reynolds and Reynolds - creating lifelong customers; can you pass the Father Cunningham test?. Part IV The handbook for grwoth; handbook.