Every Business is a Growth Business

Part I Why every business can be a growth business: thinking clearly about growth; there no such thing as a mature business; common sense and capital - the business thinking underlying top-line growth and bottom-line results. Part II Broadening the pond: strategy from the outside in; how John Reed turned Citibank outside in; Eckhard Pfeiffer - the methodical radical of Compaq; John Trani and the new frontier of service at GE Medical; GE capital services - capitalizing on change. Part III Energizing and aligning the organization for growth; the genetic code and how to change it; rewriting the genetic code at AlliedSignal; Reynolds and Reynolds - creating lifelong customers; can you pass the Father Cunningham test?. Part IV The handbook for grwoth; handbook.