A2 for AQA Student's Book
Published on 20. June 2006
Book
Paperback/Softback
448 pages
978-0-00-720142-6 (ISBN)
Description
This full-colour textbook provides complete coverage of the AQA Applied Business A2 award.
Introduction
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Index
Introduction
Unit 8: Business Planning
Unit 9: Marketing Strategy
Unit 10: Promotional Activities
Unit 11: The Marketing Environment
Unit 12: Managing People
Unit 13: Managing Information
Unit 14: Managing Change
Unit 15: Financial Accounting for Managers
Unit 16: Managing Resources
Index
Reviews / Votes
"So far we are impressed with it. It seems well laid out and to have key fact expressed in a very accessible way for students. it will provide the bones for the students to hang the flesh on!"Avril Lowe, Ripley St.Thomas High School
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
HarperCollins Publishers
Target group
College/higher education
Interest Age: From 16 years
Product notice
Unsewn / adhesive bound
Illustrations
120 col illus
Dimensions
Height: 265 mm
Width: 192 mm
Thickness: 25 mm
Weight
1100 gr
ISBN-13
978-0-00-720142-6 (9780007201426)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Tim Chapman is an experienced teacher of GCSE, GCE and VCE Business Studies. He is the Chief Examiner for Applied Business courses with a major awarding body.
Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty-five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational.
Stuart Merrills is a Senior Tutor and teacher of Accounting and Business at East Norfolk Sixth Form College with many years teaching and writing experience. He has a wide knowledge of vocational subjects and methodology. He is currently an Assistant Principal Examiner for a major awarding body.
Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty-five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational.
Stuart Merrills is a Senior Tutor and teacher of Accounting and Business at East Norfolk Sixth Form College with many years teaching and writing experience. He has a wide knowledge of vocational subjects and methodology. He is currently an Assistant Principal Examiner for a major awarding body.