Inspire!
Why Customers Come Back
Published on 28. April 2009
Book
Hardback
192 pages
978-0-13-136188-1 (ISBN)
Description
8 POWERFUL WAYS TO INSPIRE TODAY'S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK!
"With Jim Champy's well-proven gift for keen management analysis, today's essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and-most important-usable."
Alan Spoon, Managing General Partner, Polaris Venture Partners
"If you love the game of business, you'd be hard pressed to find a book with more `good moves' per page than INSPIRE!"
Paal Gisholt, President and CEO, SmartPak
"Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo."
Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System
"INSPIRE! provides `food for thought' and insightful guidance for all companies. This is particularly important in today's economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times."
Chiquita White, Section Head, Product Development, Procter & Gamble
Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what's new and really works in business, he takes on the challenge of inspiring customers-even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back.
Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about-and will stay passionate about. You'll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join.
Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.
How to reignite customer loyalty by...
* Bringing authenticity to everything you do
* Creating new products that reflect the best of what you really are
* Delivering new value based on convenience, simplicity, and honesty
* Nurturing your mystique
* Choosing the right channel partners
* Doing well by doing good
Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business. This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy...now in a convenient e-format, at a great price!
"With Jim Champy's well-proven gift for keen management analysis, today's essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and-most important-usable."
Alan Spoon, Managing General Partner, Polaris Venture Partners
"If you love the game of business, you'd be hard pressed to find a book with more `good moves' per page than INSPIRE!"
Paal Gisholt, President and CEO, SmartPak
"Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo."
Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System
"INSPIRE! provides `food for thought' and insightful guidance for all companies. This is particularly important in today's economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times."
Chiquita White, Section Head, Product Development, Procter & Gamble
Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what's new and really works in business, he takes on the challenge of inspiring customers-even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back.
Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about-and will stay passionate about. You'll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join.
Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.
How to reignite customer loyalty by...
* Bringing authenticity to everything you do
* Creating new products that reflect the best of what you really are
* Delivering new value based on convenience, simplicity, and honesty
* Nurturing your mystique
* Choosing the right channel partners
* Doing well by doing good
Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business. This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy...now in a convenient e-format, at a great price!
Reviews / Votes
The Wall Street Journal Bestseller - Hardcover BusinessFrom The Wall Street Journal
"It is well worth forgetting financial misbehavior for a moment and recalling that great economies are built not on credit derivative swaps but on the energy of entrepreneurs. Jim Champy's short, peppy "Inspire!" contains seven stories of businesses that have thrived in the shadow of large competitors by doing what big companies so often fail to do: actually bothering to please the people who buy their products and services."
More details
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
ISBN-13
978-0-13-136188-1 (9780131361881)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Book
07/2009
FT Publishing International
€21.03
Article is exhausted; no reprint
Person
Jim Champy is one of the leading management and business thinkers of our time. His first best seller, Reengineering the Corporation, remains the bible for executing process change. His second book, Reengineering Management, another best seller, was recognized by Business Week as one of the most important books of its time. Champy's latest book, OUTSMART!, shows how to achieve breakthrough growth by consistently outsmarting your competition by identifying six powerful new ways to compete in even the toughest marketplace.
Champy is also an experienced manager and advisor. He is currently the Chairman of Consulting for Perot Systems. He speaks and writes with the authority of real business experience and brings pragmatism to the world of business. In this new series of books, Champy looks at what's working today for high-growth businesses. Champy observes that there is not much new in management, but there is a lot new in business--and a lot to learn from what's new.
Champy is also an experienced manager and advisor. He is currently the Chairman of Consulting for Perot Systems. He speaks and writes with the authority of real business experience and brings pragmatism to the world of business. In this new series of books, Champy looks at what's working today for high-growth businesses. Champy observes that there is not much new in management, but there is a lot new in business--and a lot to learn from what's new.
Content
Introduction 2
Chapter 1 From Tired to Inspired 6
Chapter 2 What Could Be More Inspiring Than a Crusade? 22
Chapter 3 What Could Be More Inspiring Than Convenience with Economy? 38
Chapter 4 What Could Be More Inspiring Than a Trusted Channel? 56
Chapter 5 What Could Be More Inspiring Than Simplifying Complexity? 74
Chapter 6 What Could Be More Inspiring Than Honesty? 90
Chapter 7 What Could Be More Inspiring Than Being Your Own Customer? 108
Chapter 8 What Could Be More Inspiring Than Enthusiastic Customers? 122
Chapter 9 What Could Be More Inspiring Than the Melding of Cool and Sport? 138
Epilogue 152
Index 156
Chapter 1 From Tired to Inspired 6
Chapter 2 What Could Be More Inspiring Than a Crusade? 22
Chapter 3 What Could Be More Inspiring Than Convenience with Economy? 38
Chapter 4 What Could Be More Inspiring Than a Trusted Channel? 56
Chapter 5 What Could Be More Inspiring Than Simplifying Complexity? 74
Chapter 6 What Could Be More Inspiring Than Honesty? 90
Chapter 7 What Could Be More Inspiring Than Being Your Own Customer? 108
Chapter 8 What Could Be More Inspiring Than Enthusiastic Customers? 122
Chapter 9 What Could Be More Inspiring Than the Melding of Cool and Sport? 138
Epilogue 152
Index 156