Our Feature Presentation
Strategy
Published on 1. December 2005
Book
Paperback/Softback
400 pages
978-0-324-31692-6 (ISBN)
Description
Don't just read about management strategy; watch it happen before your eyes! OUR FEATURE PRESENTATION: STRATEGY combines a workbook with film clips on CD and Video to walk you through management strategy by showing key management moments in popular films. And when the film is over, class time is still fast-paced. Special debate topics, included with the textbook, lead you and your classmates through a lively discussion about management and what it might mean to you in the future.
More details
Language
English
Place of publication
Mason, OH
United States
Publishing group
Cengage Learning, Inc
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 269 mm
Width: 213 mm
Thickness: 5 mm
Weight
241 gr
ISBN-13
978-0-324-31692-6 (9780324316926)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
Preface. Part I: FILM AS A LEARNING RESOURCE. Part II: FILM SCENES FOR LEARNING STRATEGY, THEORIES AND CONCEPTS. 1: The Foundations of Strategic Management. U-571. 2: Leading Strategically. Backdraft. 3: Analyzing the External Environment. The Bourne Supremacy. 4: Analyzing the Firm. Ray. 5: Business-Level Strategy. About a Boy. 6: Multiproduct Strategies. Josie and the Pussycats. 7: Acquiring and Integrating Businesses Meet the Parents. 8: Competing Across Borders. Mr. Baseball. 9: Creating and Maintaining Alliances. Erin Brockovich. 10: Innovating through Strategic Entrepreneurship. October Sky. Bibliography. Index.