
Identity Shift
Where Identity Meets Technology in the Networked-Community Age
Wiley (Publisher)
Published on 22. November 2011
Book
Paperback/Softback
240 pages
978-1-118-18113-3 (ISBN)
Description
Explore the intersection of technology and identity Does technology cause a shift in how we perceive our relationships and ourselves? To find the answer, global communications leader Alcatel-Lucent commissioned an extensive research study. Subjects crossed geographic, generational, socioeconomic, and cultural boundaries. Hundreds of hours of documented observation and interviews with real people led to the fascinating conclusions in these pages. While technology will never define us, this study reveals how profoundly it influences the way we define ourselves. Coverage includes: The 3-P Model of Identity Presentation: The Mirror Image Protection: Exposing the Blind Spots Preference: The (Un)Conscious Filter of (In)Finite Choice The Universal Laws The Law of Learned Helplessness: Failure Is the Only Option The Law of Illusion: Lie to Me The Law of Recall: Taking It from the Top Rationalization: Finding Harmony in the Discord Identity through the Life Stages Teenage Growing Pains Emerging Adulthood: In Search of the Ideal The "Meet" Market The Parent Puzzle The Midlife Rebirth Who Are We Becoming?
Whether your interest lies in sociology, psychology, marketing or technology, Identity Shift examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse.
Whether your interest lies in sociology, psychology, marketing or technology, Identity Shift examines the impact of living in an age where virtually all of our personal information and interactions with others can be available with the click of a mouse.
More details
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Dimensions
Height: 225 mm
Width: 160 mm
Thickness: 19 mm
Weight
322 gr
ISBN-13
978-1-118-18113-3 (9781118181133)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Persons
Allison Cerra is Vice President of Marketing, Communications, and Public Affairs for Alcatel-Lucent in the Americas Region. She has 15+ years of marketing, sales, and product management experience. Christina James is a Director of Solutions Marketing at Alcatel-Lucent. Her more than 15 years of experience include marketing and communications in the technology sector.
Content
Prologue: Who Are You? xvii Part 1: The 3-P Model of Identity 1 Chapter 1: Presentation: The Mirror Image 3 Chapter 2: Protection: Exposing the Blind Spots 13 Chapter 3: Preference: The (Un)Conscious Filter of (In)Finite Choice 25 Chapter 4: Trust: Meeting at the Crossroads of Identity 37 Part 2: The Universal Laws 49 Chapter 5: The Law of Learned Helplessness: Failure Is the Only Option 51 Chapter 6: The Law of Illusion: Lie to Me 63 Chapter 7: The Law of Recall: Taking It from the Top 75 Chapter 8: Rationalization: Finding Harmony in the Discord 87 Part 3: Identity Through the Life Stages 99 Chapter 9: Teenage Growing Pains 101 Chapter 10: Emerging Adulthood: In Search of the Ideal 113 Chapter 11: The "Meet" Market 125 Chapter 12: The Parent Puzzle 139 Chapter 13: The Midlife Rebirth 153 Epilogue: Who Are We Becoming? 163 Appendix: Through the Lens of Research 173 Citations189 Index201