MyLab Management with Pearson eText Instant Access for International Business: The New Realities, Global Edition
6th Edition
Published on 21. March 2025
Book
Mixed media product
978-1-292-73716-4 (ISBN)
Description
For international business courses. A modern approach to international business.
International Business caters to a post-millennial student audience. It connects to those facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.
As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion (DEI) in the workplace.
International Business caters to a post-millennial student audience. It connects to those facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.
As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion (DEI) in the workplace.
More details
Edition
6th edition
Language
English
Place of publication
Harlow
United Kingdom
Target group
College/higher education
ISBN-13
978-1-292-73716-4 (9781292737164)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Content
PART 1: FOUNDATION CONCEPTS
Introduction: What Is International Business?
Globalization of Markets and the Internationalization of the Firm
PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
The Cultural Environment of International Business
Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
Theories of International Trade and Investment
Political and Legal Systems in National Environments
Government Intervention and Regional Economic Integration
Understanding Emerging Markets
The International Monetary and Financial Environment
Financial Management and Accounting in the Global Firm
PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT
Strategy and Organization in the International Firm
Global Market Opportunity Assessment
PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS
Exporting and Global Sourcing
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising, and Other Contractual Strategies
PART 5: FUNCTIONAL AREA EXCELLENCE
Marketing in the Global Firm
Human Resource Management in the Global Firm
Introduction: What Is International Business?
Globalization of Markets and the Internationalization of the Firm
PART 2: THE ENVIRONMENT OF INTERNATIONAL BUSINESS
The Cultural Environment of International Business
Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
Theories of International Trade and Investment
Political and Legal Systems in National Environments
Government Intervention and Regional Economic Integration
Understanding Emerging Markets
The International Monetary and Financial Environment
Financial Management and Accounting in the Global Firm
PART 3: STRATEGY AND OPPORTUNITY ASSESSMENT
Strategy and Organization in the International Firm
Global Market Opportunity Assessment
PART 4: ENTERING AND WORKING IN INTERNATIONAL MARKETS
Exporting and Global Sourcing
Foreign Direct Investment and Collaborative Ventures
Licensing, Franchising, and Other Contractual Strategies
PART 5: FUNCTIONAL AREA EXCELLENCE
Marketing in the Global Firm
Human Resource Management in the Global Firm