International Business
The New Realities Plus MyIBLab with Pearson eText
2nd Edition
Published on 28. February 2011
Book
Mixed media product
656 pages
978-0-13-312997-7 (ISBN)
Description
An innovative and engaging learning system for International Business.
Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos.
To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this edition now includes extensive new and updated material.
Based on the authors' collective teaching and working experience-as well as discussions with hundreds of practitioners, students, and faculty-International Business: The New Realities is a complete learning system that seamlessly integrates cases, exercises, and videos.
To reflect the major changes that have occurred in the global marketplace-due to the financial crisis, and change in dynamic among international business participants-this edition now includes extensive new and updated material.
More details
Edition
2nd edition
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
College/higher education
ISBN-13
978-0-13-312997-7 (9780133129977)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
S. Tamer Cavusgil | Gary Knight | John Riesenberger
International Business
The New Realities: International Edition
Book
03/2011
2nd Edition
Pearson
€65.71
Article exhausted; check for reprint
Content
Part 1: Foundation Concepts
Chapter 1. Introduction: What Is International Business?
Chapter 2. Globalization of Markets and the Internationalization of the Firm
Chapter 3. Organizational Participants that Make International Business Happen
Part 2: The Environment of International Business
Chapter 4. The Cultural Environment of International Business
Chapter 5. Ethics and International Business
Chapter 6. Theories of International Trade and Investment
Chapter 7. Political and Legal Systems in National Environments
Chapter 8. Government Intervention in International Business
Chapter 9. Regional Economic Integration
Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies
Chapter 11. The International Monetary and Financial Environment
Part 3: Strategy and Opportunity Assessment
Chapter 12. Strategy and Organization in the International Firm
Chapter 13. Global Market Opportunity Assessment
Part 4: Entering and Operating in International Markets
Chapter 14. Exporting and Countertrade
Chapter 15. Foreign Direct Investment and Collaborative Ventures
Chapter 16. Licensing, Franchising, and Other Contractual Strategies
Chapter 17. Global Sourcing
Part 5: Functional Area Excellence
Chapter 18. Marketing in the Global Firm
Chapter 19. Human Resource Management in the Global Firm
Chapter 20. Financial Management and Accounting in the Global Firm
Chapter 1. Introduction: What Is International Business?
Chapter 2. Globalization of Markets and the Internationalization of the Firm
Chapter 3. Organizational Participants that Make International Business Happen
Part 2: The Environment of International Business
Chapter 4. The Cultural Environment of International Business
Chapter 5. Ethics and International Business
Chapter 6. Theories of International Trade and Investment
Chapter 7. Political and Legal Systems in National Environments
Chapter 8. Government Intervention in International Business
Chapter 9. Regional Economic Integration
Chapter 10. Emerging Markets, Developing Economies, and Advanced Economies
Chapter 11. The International Monetary and Financial Environment
Part 3: Strategy and Opportunity Assessment
Chapter 12. Strategy and Organization in the International Firm
Chapter 13. Global Market Opportunity Assessment
Part 4: Entering and Operating in International Markets
Chapter 14. Exporting and Countertrade
Chapter 15. Foreign Direct Investment and Collaborative Ventures
Chapter 16. Licensing, Franchising, and Other Contractual Strategies
Chapter 17. Global Sourcing
Part 5: Functional Area Excellence
Chapter 18. Marketing in the Global Firm
Chapter 19. Human Resource Management in the Global Firm
Chapter 20. Financial Management and Accounting in the Global Firm