Design by Thinking

AUSTRALIAN AUTHOR There is often little difference between the communications of corporations within any given industry sector. The reliance for recognition more often is the responsibility of the trademark. This volume gives insight to a method of broader visual language that reduces this reliance and gives more opportunity for corporations to respond to business change, increasing product ranges and gaining higher visibility. This is not about advertising; it's about utilising existing budgets for a strong, more visible result. Beautifully packaged and designed, and richly illustrated with insightful commentary from an international body of peers, this book harnesses the thinking and philosophies behind some of the world's most influential practitioners in the visual language fields. AUTHOR: Dr Kenneth W Cato AO is an Australian designer with an international reputation. He is Chairman of Cato Brand Partners, established in Melbourne in 1970 and with partner offices in 20 cities across the globe. As a graphic designer, his work has earned him an international reputation and encompasses all facets of corporate and brand management and design.
He has won numerous international and Australian design awards, and his work is represented in museums and galleries throughout the world. SELLING POINTS: * This volume is compiled by the eminent Dr Kenneth W Cato AO, an Australian designer with an international reputation and who has been awarded numerous accolades for his work in brand management and design * As the founding member of the world's largest design conference in 1991, Ken Cato helped establish the agIdeas International Design Week, which attracts annually over 4,500 young designers and over 40 speakers from around the world, making this title able to reach an extraordinary and wide-ranging market * This book is a superb reference title for those in the design industries, advertising, corporate and education fields 200 colour images