
Mastering the Globalization of Business
Roger Cartwright(Author)
Red Globe Press
Published on 18. May 2004
Book
Paperback/Softback
X, 202 pages
978-1-4039-2149-9 (ISBN)
Description
The book is designed to provide a basic understanding of the dynamics of globalization and its relevance for all types and sizes of business. Commencing with a brief history that shows that globalization is not just a late Twentieth and early Twenty-first-century phenomenon but has been a factor in world trade since the 1600s, the text then considers the two opposing views held about globalization. The material goes on to look at the global implications for customer relationships, marketing, human resources, finance and information. These are areas in which a narrow, national view is becoming increasingly of less value to the student. The book includes questions and case studies to aid understanding.
More details
Series
Edition
2004
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Professional and scholarly
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 12 mm
Weight
336 gr
ISBN-13
978-1-4039-2149-9 (9781403921499)
DOI
10.1007/978-0-230-80202-5
Schweitzer Classification
Person
ROGER I. CARTWRIGHT is a consultant and writer specialising in management skills. He is the author of a range of books designed for students and practitioners, including Mastering Marketing Management and Mastering Team Leadership.
Content
Foreword.- Preface.- Introduction .- A Brief History of Globalization.- A Shrinking World 1 Global Governance.- A Shrinking World 2 Global Markets.- A Global Takeover.- Think Global, Act Local.- Globalization and the Human Resource.- Finance and Globalization.- Global Communications and the Impact of E-commerce.- The Global Customer.- Growth and Globalization.- Key Thinkers on Globalization.- Appendices.- Bibliography.- Index.