
Customer Relationships
Sales 12.9
Roger Cartwright(Author)
Capstone Publishing Ltd
Published on 26. February 2003
Book
Paperback/Softback
118 pages
978-1-84112-452-0 (ISBN)
Description
The sales function is the front-line of any business. Keeping up with the latest sales techniques is essential, as well as ensuring you have a motivated, incentivised and focused sales team well-versed in the basics of selling, from identifying new prospects and getting repeat business to closing the deal. This module gives essential insight into all the key sales drivers such as account management, handling complex sales, selling services, FMCG selling, customer relationships and self-development for sales people.
More details
Product info
Paperback
Series
Edition
1. Auflage
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 178 mm
Width: 127 mm
Thickness: 7 mm
Weight
121 gr
ISBN-13
978-1-84112-452-0 (9781841124520)
Schweitzer Classification
Other editions
Additional editions

Person
ROGER CARTWRIGHT is a consultant and author specializing in organizational behavior, management, customer care and tourism. He is the author of over 20 books and has been responsible for the implementation of management development programs run in the US, Europe and India
Content
Introduction to ExpressExec.
Introduction to Customer Relationships.
What is Meant by Customer Relationships?
The Evolution of Customer Relationships.
Global Implications for Customer Relationships.
Customer Relations: The State of the Art.
Customer Relations Success Stories.
Customer Relationships Key Concepts and Thinkers.
Resources on Customer Relationships.
Ten Steps to Effective Customer Relations.
Frequently Asked Questions.
Index.