
Typographic Design
Form and Communication
Wiley (Publisher)
3rd Edition
Published on 29. July 2002
Book
Paperback/Softback
320 pages
978-0-471-38341-3 (ISBN)
Article exhausted; check for reprint
Description
Typographic design is an integral element of any graphic designers arsenal of skills throughout a wide range of industries. This revised edition provides a solid introduction to type including: the evolution of typography from the 15th century to the present, anatomy of letter and type families, visual communication and design aesthetics, designing for legibility, typographic education including exercises, professional case studies, multiple-sized type specimens for better understanding of the major type families, a glossary of terms, and assorted appendices covering copyfitting, proofreader's marks, and a point-to-pica chart for the type specimens presented.
More details
Edition
3., Aufl.
Language
English
Place of publication
New York
United States
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Edition type
Revised edition
Illustrations
colour illustrations
Dimensions
Height: 27.6 cm
Width: 21.4 cm
Weight
1009 gr
ISBN-13
978-0-471-38341-3 (9780471383413)
Schweitzer Classification
Other editions
New editions

Book
11/2006
4th Edition
Wiley
€55.90
Article exhausted; check for reprint
Previous edition
Book
06/1993
2nd Edition
International Thomson Publishing Services
€56.75
Article exhausted; check for reprint
Persons
Rob Carter is professor of typography and graphic design at Virginia Commonwealth University. He has received numerous awards for his work from organizations such as the American Institute of Graphic Arts, New York Type Directors Club, New York Art Directors Club, Society of Typographic Arts, Creativity, and Print regional annual. He is the author of American Typography Today, the five-volume Working with Type series, and Digital Color and Type. He is also the co-author, with Philip Meggs, of Typographic Specimens: The Great Typefaces.
Ben Day is a professor at Virginia Commonwealth University. He has also taught at Boston University and been a Visiting Designer at the University of Connecticut. His many exhibitions include the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He has served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He has been selected for Who's Who Among America's Teachers.
Philip Meggs is a professor at Virginia Commonwealth University, a contributing editor of Print magazine, and a visiting faculty member at Syracuse University and the National College of Art and Design in Dublin. He is the author of Type and Image and A History of Graphic Design, co-author of Typographic Specimens, and co-editor of Texts on Type and Revival of the Fittest: Digital Versions of Classic Typefaces. Meggs holds an honorary doctorate from the Massachusetts College of Art and has been inducted into the New York Art Directors Club Hall of Fame.
Ben Day is a professor at Virginia Commonwealth University. He has also taught at Boston University and been a Visiting Designer at the University of Connecticut. His many exhibitions include the American Institute of Graphic Arts, the New York Type Directors Club, and the New York Sculpture Centre. The Boston Society of Printers awarded him a teaching fellowship. He has served as a consultant to Bostonia magazine, NASA, and the Fogg Museum, and art directed Handel and Haydn magazine. He has been selected for Who's Who Among America's Teachers.
Philip Meggs is a professor at Virginia Commonwealth University, a contributing editor of Print magazine, and a visiting faculty member at Syracuse University and the National College of Art and Design in Dublin. He is the author of Type and Image and A History of Graphic Design, co-author of Typographic Specimens, and co-editor of Texts on Type and Revival of the Fittest: Digital Versions of Classic Typefaces. Meggs holds an honorary doctorate from the Massachusetts College of Art and has been inducted into the New York Art Directors Club Hall of Fame.
Content
The Evolution of Typography. The Anatomy of Typography. Syntax and Communication. Legibility. Typographic Technology. Typographic Design Education. Case Studies in Typographic Design. Type Specimens.Glossary.Appendix A: Copyfitting.Appendix B: Character Count Table for Text--type Specimens.Appendix C: Traditional Working Methods in Typographic Design.Appendix D: Proofreader's Marks.A Chronology of Typeface Designs.Bibliography.Picture Credits.Index.