
Shaping a DesignedUp Organisation
The Journey to Design Maturity
Emma Carter(Author)
Auerbach (Publisher)
1st Edition
Published on 9. June 2025
Book
Hardback
270 pages
978-1-032-57379-3 (ISBN)
Description
"Emma Carter reveals how organizations can shift from tech-centric to design-led, creating meaningful experiences. Through case studies and practical frameworks, she demonstrates how scaling design isn't about adding more designers but transforming how organizations think and operate. This essential guide helps leaders embed design thinking at every level, turning transformation into a continuous evolution.
In Shaping a DesignedUp Organisation Emma Carter distills the essence of digital transformation: true progress lies in simplifying through design thinking, not adding complexity. Like a conductor harmonizing an orchestra, she shows how tech and design can work together to serve human needs. More than a book on shaping and scaling design, this is a vision for a more powerful, humane digital future-essential for those bridging technology and human experience."-John Maeda, VP Engineering, Head of Computational Design / AI Platform, Microsoft
The learnings gained from Shaping a DesignedUp Organisation will not only give design leaders a seat at the table, it'll make them the smartest person at the table - creating influence, driving conversations for growth, and ultimately shaping their company into a 'design mature' organisation.
But that's not to say this book is strictly for design leaders. Tech leaders, product leaders and business leaders will come to see how business performance and design are intrinsically linked. You'll gain intimate insights from leaders at world-leading organisations like Spotify, Disney, Airbnb, Monzo and frog and learn about a variety of frameworks and practical approaches to help your organisation reach design maturity with a human focus.
And if you're in an organisation not convinced by the value of design, you'll learn how to translate the benefits of embedding design at every touchpoint in a way that's meaningful, valuable and profitable to various stakeholders, creating an army of design advocates to future proof your organisation...and decrease its risk of becoming a dinosaur.
In Shaping a DesignedUp Organisation Emma Carter distills the essence of digital transformation: true progress lies in simplifying through design thinking, not adding complexity. Like a conductor harmonizing an orchestra, she shows how tech and design can work together to serve human needs. More than a book on shaping and scaling design, this is a vision for a more powerful, humane digital future-essential for those bridging technology and human experience."-John Maeda, VP Engineering, Head of Computational Design / AI Platform, Microsoft
The learnings gained from Shaping a DesignedUp Organisation will not only give design leaders a seat at the table, it'll make them the smartest person at the table - creating influence, driving conversations for growth, and ultimately shaping their company into a 'design mature' organisation.
But that's not to say this book is strictly for design leaders. Tech leaders, product leaders and business leaders will come to see how business performance and design are intrinsically linked. You'll gain intimate insights from leaders at world-leading organisations like Spotify, Disney, Airbnb, Monzo and frog and learn about a variety of frameworks and practical approaches to help your organisation reach design maturity with a human focus.
And if you're in an organisation not convinced by the value of design, you'll learn how to translate the benefits of embedding design at every touchpoint in a way that's meaningful, valuable and profitable to various stakeholders, creating an army of design advocates to future proof your organisation...and decrease its risk of becoming a dinosaur.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Professional Practice & Development
Dimensions
Height: 260 mm
Width: 183 mm
Thickness: 20 mm
Weight
745 gr
ISBN-13
978-1-032-57379-3 (9781032573793)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

E-Book
06/2025
Auerbach
€53.99
Available for download

E-Book
06/2025
Auerbach
€53.99
Available for download

Book
06/2025
1st Edition
Auerbach
€77.90
Shipment within 10-20 days
Person
Award-winning design leader, speaker, author, and mentor Emma Carter has more than 20 years of experience driving a customer-centric approach to problems. She has led organisations and teams through the journey of taking a human-centred approach to think from the user's perspective and deliver value. Throughout her career, she has excelled at leading and nurturing teams, creating engaging digital products, visual and interactive design, branding and looking at the problem across all the customer, employee and brand touch-points to solve problems and create a personal and total brand experience.
Content
Introduction. Scaling Design Throughout the Organisation 1. The Business of Design 2. BusinessedUp 3. Becoming a DesignedUp Organisation 4. Recalibrating Systemic Beliefs 5. Upscaling Design 6. Pattern Matching and Transformation 7. You've Arrived 8. Conclusion