BDMA Desk Reference
Essential Guide to All Aspects of Direct Marketing by the Experts
Published on 1. August 1991
Book
Paperback/Softback
304 pages
978-0-07-707486-9 (ISBN)
Description
The "BDMA Direct Marketing Desk Reference" is a comprehensive compendium of the essentials of direct marketing. It is a collection of ideas, information and advice combining the expertise of many of the leading authorities in direct marketing today. It includes a fully-up-to-date section on legislation affecting the direct marketing industry and contains appendices of useful direct marketing addresses and details of the BDMA Direct Marketing Code of Practice.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
McGraw-Hill Education - Europe
Target group
Professional and scholarly
Dimensions
Height: 230 mm
ISBN-13
978-0-07-707486-9 (9780077074869)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
Distribution Channels - Telephone Marketing, Direct Response Advertising in Television, Radio and New Electronic Media, House to House Distribution. Markets - Business to Business Markets, Financial Services, Packaged Goods, Charities, Retail Sector, Mail Order Catalogues, travel and leisure, Club Membership, Politics, Collectables, Subscription Publishing. Services - Direct Marketing agencies, consultancies, Computer Bureaux, Mailing Houses, Third Party Mailing Lists, Print, Training, Royal Mail, Direct Marketing and the Law.