The Digital Enterprise
How to Reshape Your Business for a Connected World
Published on 1. July 2001
Book
Hardback
272 pages
978-1-57851-558-5 (ISBN)
Description
From building online business models, to formulating digital strategies, to competing in the uncertain world of e-commerce, this collection of articles examines the ways the Internet is changing business strategy, consumer and business-to-business markets and company operations.
More details
Series
Language
English
Place of publication
United States
Target group
Professional and scholarly
Illustrations
illustrations
Dimensions
Height: 244 mm
Width: 164 mm
Thickness: 25 mm
Weight
590 gr
ISBN-13
978-1-57851-558-5 (9781578515585)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Person
Nicholas G. Carr is an Executive Editor at Harvard Business Review.
Content
Part 1 Strategy: unbundling the corporation, John Hagel III and Marc Singer; syndication - the emerging model for business in the Internet era, Kevin Werbach; where value lives in a networked world, Sawhney and Parikh; starting up in high gear - an interview with venture capitalist Vinod Khosla, David Champion and Nicholas G. Carr; transforming life, transforming business - the life-science revolution, Juan Enriquez and Ray A. Goldberg. Part 2 Markets: getting real about virtual commerce, Philip Evans and Thomas S. Wurster; the future of commerce, Adrian J. Slywotzky et al; contextual marketing - the real business of the Internet, David Kenny and John F. Marshall; beyond the exchange - the future of B2B, Richard Wise and David Morrison. Part 3 Operations: bringing Silicon Valley inside, Gary Hamel; how we went digital without a strategy, Ricardo Semler; meeting the challenge of disruptive change, Clayton M. Christensen and Michael Overdorf; managing for the next big thing - an interview with EMC's Michael Ruettgers, Paul Hemp.