Good Business
Guide to Corporate Responsibility and Business Ethics
Random House Business Books (Publisher)
Published on 1. June 1989
Book
Paperback/Softback
135 pages
978-0-09-173949-2 (ISBN)
Description
This is a book on business ethics and the allied topic of corporate responsibility. British management is increasingly alert to the link between corporate responsibility, bottom-line profits and long-term corporate positioning and this book will appeal to all types of organization.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Cornerstone
Target group
Professional and scholarly
Product notice
Paperback (UK-B)
Dimensions
Height: 216 mm
Width: 138 mm
Weight
182 gr
ISBN-13
978-0-09-173949-2 (9780091739492)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Content
What is corporate responsibility?; why be responsible?; how to run an ethical business?; from ethics to corporate responsibility; putting it into practice; communicating the new strategy and capitalizing on it; well-used excuses and how to beat them.