Total Exposure

With the explosion in the business media - newspaper stories, television programmes, on-line services - nearly any business can get media attention, and that can be dangerous. Overexposure, misrepresentation, and negative rumours are some of the pitfalls. This innovative guide prepares executives for taking advantage of the opportunities while avoiding the risks. It supplies both overviews of the business news revolution and practical strategies for managing corporate image in this perilous and chaotic environment.