The First Measured Century

Most history tells the story of the past through anecdotes, but anecdotes do not always present an accurate or complete picture. There is another way to look at history. The rise of widespread, systematic data collection in the twentieth centurythe first measured centuryallows us to examine the past 100 years with unprecedented clarity. Now, The First Measured Century uses social data to tell us what happened to everyday Americans in the twentieth century. Whether the topic is politics, sexual behavior, economics, immigration, living arrangements, religion, longevity, or public opinion, this myth-busting popular reference work shows that the facts often turn out to be more interesting than the fiction. A special feature of The First Measured Century is original 1999 research that builds on the landmark sociological study of the 1920s, "Middletown." With survey results that span more than seven decades, The First Measured Century offers the longest timeline of consistent attitudinal data anywhere.
This panorama of the American twentieth century unfolds in a series of key trends, each explained in a one-page essay written for the general reader and illustrated by one or more vibrantly colored charts on the facing page. The First Measured Century is an essential tool for anyone interested in journalism, economics, history, political science, sociology, demography, public relations, business, the arts, or public policy.