Tested Advertising Methods
4th Edition
Published on 1. January 1974
Book
Hardback
978-0-13-906909-3 (ISBN)
More details
Edition
4th Revised edition
Language
English
Place of publication
New Jersey
United States
Publishing group
Prentice Hall (Higher Education Division, Pearson Education)
Edition type
Revised edition
Illustrations
Illustrationss.
Dimensions
Height: 230 mm
Width: 150 mm
ISBN-13
978-0-13-906909-3 (9780139069093)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
New editions
Caples | Hahn
Tested Advertising Methods
Book
07/1998
5th Edition
Prentice Hall
€14.93
Article is exhausted; no reprint