Tested Advertising Methods
Caples(Author)
Prentice Hall (Publisher)
5th Edition
Published on 28. October 1997
Book
Hardback
320 pages
978-0-13-244609-9 (ISBN)
More details
Edition
5th edition
Language
English
Place of publication
Upper Saddle River
United States
Publishing group
Pearson Education (US)
Target group
Professional and scholarly
Dimensions
Height: 235 mm
Width: 160 mm
Thickness: 25 mm
Weight
674 gr
ISBN-13
978-0-13-244609-9 (9780132446099)
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Schweitzer Classification